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News18 Network launches campaign to reiterate name change and claim leadership
Twitter India expands in-stream video ads to all advertisers
In Digital reinforces digital hold with programmatic offering for advertisers via AdsWizz and Google AdWords
In Radio
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
Big FM associates with Songdew Media as music partner
In Radio
Mathrubhumi News to be available on Hotstar
In Digital
Did Star miss 'mauka' on IPL marketing?
Star adds power of Star Plus and Star Gold to IPL 2018 finale, adds two more language feeds
In-depth: Sports or entertainment – what makes IPL more valuable?
Inshorts launches new ad property with Raymond’s Khadi campaign
IPL 11: Star India’s regional play sans regional advertisers
IPL 11: Are advertisers getting the bang for their buck?
FTAs: High on viewership, dry on revenues
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
The great Indian digital divide
In Digital
In-depth: The conundrum called digital
Hotstar eyes more advertisers this IPL season with AdServe
In Digital
Youth viewership patterns similar on weekdays and weekends, says BARC study
Turner International launches digital advertising unit T1
In Digital
In-depth: The business of Bollywood award shows
Tarun Sinha joins OLX India as Business Head for Advertising
In Digital
Google India launches support for Tamil language ads
In Digital
Robust growth in magazine readership will bring more advertising to the segment, says Aroon Purie
In-depth: Digital growing, but TV isn't bowing