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News18 Network launches campaign to reiterate name change and claim leadership
News18 Network launches campaign to reiterate name change and claim leadership
In Television
Twitter India expands in-stream video ads to all advertisers
Twitter India expands in-stream video ads to all advertisers
In Digital
Radiocity.in reinforces digital hold with programmatic offering for advertisers via AdsWizz and Google AdWords
Radiocity.in reinforces digital hold with programmatic offering for advertisers via AdsWizz and Google AdWords
In Radio
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
In Television
Big FM associates with Songdew Media as music partner
Big FM associates with Songdew Media as music partner
In Radio
Mathrubhumi News to be available on Hotstar
Mathrubhumi News to be available on Hotstar
In Digital
Did Star miss 'mauka' on IPL marketing?
Did Star miss 'mauka' on IPL marketing?
In Television
Star adds power of Star Plus and Star Gold to IPL 2018 finale, adds two more language feeds
Star adds power of Star Plus and Star Gold to IPL 2018 finale, adds two more language feeds
In Television
In-depth: Sports or entertainment – what makes IPL more valuable?
In-depth: Sports or entertainment – what makes IPL more valuable?
In In-depth
Inshorts launches new ad property with Raymond’s Khadi campaign
Inshorts launches new ad property with Raymond’s Khadi campaign
In Advertising
IPL 11: Star India’s regional play sans regional advertisers
IPL 11: Star India’s regional play sans regional advertisers
In Television
IPL 11: Are advertisers getting the bang for their buck?
IPL 11: Are advertisers getting the bang for their buck?
In Television
FTAs: High on viewership, dry on revenues
FTAs: High on viewership, dry on revenues
In Television
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In In-depth
The great Indian digital divide
The great Indian digital divide
In Digital
In-depth: The conundrum called digital
In-depth: The conundrum called digital
In In-depth
Hotstar eyes more advertisers this IPL season with AdServe
Hotstar eyes more advertisers this IPL season with AdServe
In Digital
Youth viewership patterns similar on weekdays and weekends, says BARC study
Youth viewership patterns similar on weekdays and weekends, says BARC study
In Television
Turner International launches digital advertising unit T1
Turner International launches digital advertising unit T1
In Digital
In-depth: The business of Bollywood award shows
In-depth: The business of Bollywood award shows
In In-depth
Tarun Sinha joins OLX India as Business Head for Advertising
Tarun Sinha joins OLX India as Business Head for Advertising
In Digital
Google India launches support for Tamil language ads
Google India launches support for Tamil language ads
In Digital
Robust growth in magazine readership will bring more advertising to the segment, says Aroon Purie
Robust growth in magazine readership will bring more advertising to the segment, says Aroon Purie
In IRS 2017
In-depth: Digital growing, but TV isn't bowing
In-depth: Digital growing, but TV isn't bowing
In In-depth