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WPL has a lot in store, say advertisers on ratings of the inaugural season
WPL has a lot in store, say advertisers on ratings of the inaugural season
In Television
Ratings play key role in helping advertisers decide where to put their money: Network18’s Karan Abhishek Singh
Ratings play key role in helping advertisers decide where to put their money: Network18’s Karan Abhishek Singh
In Television
Viacom18 ropes in 35 advertisers for inaugural edition of WPL
Viacom18 ropes in 35 advertisers for inaugural edition of WPL
In Advertising
MGID integrates generative AI into its existing advertising solutions offering
MGID integrates generative AI into its existing advertising solutions offering
In Advertising
In-depth: How GECs’ push for week-long fiction programming is fairing
In-depth: How GECs’ push for week-long fiction programming is fairing
In In-depth
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
In Television
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital
Httpool by Aleph to empower advertisers in Asia on Warner Music Group’s WMX platform
Httpool by Aleph to empower advertisers in Asia on Warner Music Group’s WMX platform
In Digital
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
In Marketing
Union Budget 2023: Business news platforms gear up to grab maximum eyeballs and advertisers' attention
Union Budget 2023: Business news platforms gear up to grab maximum eyeballs and advertisers' attention
In Television
Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
In OTT
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In In-depth
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
In Advertising
Advertisers can no more target teens basis gender on Meta platforms
Advertisers can no more target teens basis gender on Meta platforms
In Digital
49% of parents choose ed-tech platforms on the basis of advertising: ASCI report
49% of parents choose ed-tech platforms on the basis of advertising: ASCI report
In Advertising
Yahoo partners with Scope3 to offer carbon-neutral inventory to advertisers
Yahoo partners with Scope3 to offer carbon-neutral inventory to advertisers
In Digital
We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India
We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India
In Print
We recommend advertisers to focus on brand building: Dainik Bhaskar Group CBO Sanjay Joshi
We recommend advertisers to focus on brand building: Dainik Bhaskar Group CBO Sanjay Joshi
In Print
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
In In-depth
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
In Digital
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
In Advertising
Dentsu Programmatic launches Dentsu Curate in India
Dentsu Programmatic launches Dentsu Curate in India
In Digital
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
In Digital
Bharat24 signs 100 advertisers within 100 days of launch
Bharat24 signs 100 advertisers within 100 days of launch
In Television