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InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
In Digital
Zee Biskope launches third season of ‘Talent Camera Action’
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
Education remains the single largest ad guidelines violative sector, followed by health care and personal care: ASCI
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?
Netflix is adding a tier for users who want lower prices & don’t mind ads: Ted Sarandos
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
Brands and agencies struggle to build privacy compliant culture: InMobi Report
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
69% of global LGBTQ+ audiences believe that efforts are being made to improve inclusivity in media: Nielsen report
In Digital
From Gustav Martner to protestors crashing WPP Beach, climate change activists want to put an end to fossil fuel advertising
India’s M&E industry expected to grow at 8.8% CAGR to reach Rs 4,30,401 crore by 2026: PwC Report
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
Government issues new guidelines to prevent misleading ads, bans surrogate advertising
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
In Radio
Google announces product innovations in Ads & Commerce at Google Marketing Live India 2022 event