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InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
In Digital
Zee Biskope launches third season of ‘Talent Camera Action’
Zee Biskope launches third season of ‘Talent Camera Action’
In Television
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
In Advertising
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
In Advertising
Education remains the single largest ad guidelines violative sector, followed by health care and personal care: ASCI
Education remains the single largest ad guidelines violative sector, followed by health care and personal care: ASCI
In Advertising
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?
In In-depth
Netflix is adding a tier for users who want lower prices & don’t mind ads: Ted Sarandos
Netflix is adding a tier for users who want lower prices & don’t mind ads: Ted Sarandos
In Cannes Lions
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
In Advertising
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
In In-depth
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
In Advertising
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
In Marketing
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
In Marketing
Brands and agencies struggle to build privacy compliant culture: InMobi Report
Brands and agencies struggle to build privacy compliant culture: InMobi Report
In Marketing
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
69% of global LGBTQ+ audiences believe that efforts are being made to improve inclusivity in media: Nielsen report
69% of global LGBTQ+ audiences believe that efforts are being made to improve inclusivity in media: Nielsen report
In Digital
From Gustav Martner to protestors crashing WPP Beach, climate change activists want to put an end to fossil fuel advertising
From Gustav Martner to protestors crashing WPP Beach, climate change activists want to put an end to fossil fuel advertising
In Cannes Lions
India’s M&E industry expected to grow at 8.8% CAGR to reach Rs 4,30,401 crore by 2026: PwC Report
India’s M&E industry expected to grow at 8.8% CAGR to reach Rs 4,30,401 crore by 2026: PwC Report
In Television
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
In Television
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
In In-depth
BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare
BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare
In Advertising
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
In Advertising
Government issues new guidelines to prevent misleading ads, bans surrogate advertising
Government issues new guidelines to prevent misleading ads, bans surrogate advertising
In Advertising
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
In Radio
Google announces product innovations in Ads & Commerce at Google Marketing Live India 2022 event
Google announces product innovations in Ads & Commerce at Google Marketing Live India 2022 event
In Marketing