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Spotify’s new campaign highlights the benefits of its Premium proposition
Sebi issues advertisement code for investment advisers and research analysts
Kotak Life sells new insurance plan for youth through humorous campaign ‘Soch Ke Liya Hai’
How can a company use organic marketing to equal the value of an advertisement video?
Zeel records muted revenue at Rs 2,127 crore in Q3FY23
NDTV’s profit down 50% in Q3FY23; revenue down 9.4%
Rasna invites young marketeers to showcase their storytelling skills through “Write Rasna Right” contest
CenturyDoors urges consumers to make informed choices before buying doors in digital film
News channels’ business face unprecedented downturn; expect to bounce back soon
Airtel Ads demonstrates immersive VR advertisement powered by 5G
Criteo launches commercial to bring awareness to future of open Internet
26% surf internet while simultaneously watching TV; 41% agree ads influences purchase decision: Axis My India February CSI Survey
Environmental change is inevitable, best way to thrive is to create conscious & intentional changes: Govind Pandey of TBWA\India
Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study
ASCI dismisses Amul Macho’s complaint against Lux Cozi ad
Dainik Bhaskar signs a large deal with Honda Motor Cycles and Scooters
In Print
Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
In Digital
Licious' new brand campaign 'For the Love of Meat' is an ode to meat lovers
Škoda Auto India and PHD Media optimise viewability of Kushaq through Amazon FireTV devices
IRDAI proposes changes in insurance advertising regulations
Neither saint nor sinner, Tanishq is a smart winner
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
UFO Moviez profit up 87% in Q3FY20
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
In Digital
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital