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Despite emergence of digital platforms, TV remains key for top-of-funnel advertising: Zee’s Ashish Sehgal
Chemist body requests removal of HealthOk ad that asserts ‘vegetarians lack certain nutrients’
Regulation on advertisement technology in third term of Modi govt: Rajeev Chandrasekhar
Ad fraud in print: PCI asks newspapers to verify credentials of firms placing job advertisements
In Print
Dabur’s ad spends up 36.13% YoY to Rs 244.54 crore in Q3FY24
Marico’s ad spends go up 11.82% YoY to Rs 246 crores in Q3FY24
Moneycontrol launches print campaign against ET
In Digital
Kiara Advani channels her inner KJO in Lenskart’s new campaign
FPJ to INS chief on ‘Raddi ad’: You had not read our advertisement carefully
In Print
Delhi HC permits advertisement for Dabur Red Toothpaste with modified tagline
Government spent Rs 967.46 crore on advertisements in print media from 2019-20 to 2023-24
In Print
Focusing only on digital media will erode advertisers' long-term brand equity: Zee's Ashish Sehgal
Government re-invites application for Trai Chairman post
Government bans use of 'dark patterns' on e-commerce platforms, notifies guidelines
In Digital
Samco MF unveils Transformer model campaign to promote Dynamic Asset Allocation NFO
MIB approves ‘Digital Advertisement Policy 2023’
In Digital
Disney Star India revenue up 8% in FY23, profit down 31%
Kingfisher’s new campaign celebrates genuine bonds through unfiltered conversations
Haryana cabinet approves ad policy for social media-based news channels to promote govt policies
In Digital
Govt revises ad rates for private FM radio stations after 8 years
In Radio
CAIT submits CCPA complaint against Flipkart, Amitabh Bachchan for ‘misleading ad’
Zomato launches new campaign promising stress-free festival celebrations with sweet deliveries
Zee's reality shows travel across markets, attract diverse audiences: Ashish Sehgal
Auburn Digital Solutions’ new TVC campaign for Bank of Baroda showcases the benefits of its mobile banking app
Zebronics unveils “Ab Home Ko Banao Home Theatre” campaign featuring Hrithik Roshan