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Why athleisure wear is outpacing the rest of apparel categories
adidas tweaks logo to market its sandals segment
Former Cheil AVP Navneet Suyal launches full-service ad agency, Mascotoptimus Brand Solutions
Adidas goes all out for ‘Run for the Oceans’ on June 8 in Mumbai
adidas Originals blends OOH advertising with social media for Nite Jogger
How adidas Originals is capturing audience’s mindspace with experiential marketing
adidas supported Real Kashmir Football Club redefines the ‘real’ and united Kashmir through the lens of football
adidas consolidates global media business with MediaCom
How Cheil and adidas engaged fans with ‘The Verbal Striker’ this FIFA World Cup
In Digital
Adidas, Posterscope India launch grand OOH campaign to celebrate 2018 FIFA World Cup
Coca Cola and Adidas are most recalled sponsors for FIFA World Cup 2018: Ipsos Survey
McCann, The Womb and Taproot Dentsu winners at WARC Awards 2018 for effective innovation
adidas Odds, Caravan, Club Mahindra and IDFC campaigns among WARC 2018 shortlists
Adidas brings out Pogba’s face, right out of a hoarding
adidas India’s latest spot persuades women non-runners #ItsOnYou to begin running
D&AD launches 17 new creative briefs for New Blood Awards 2018
adidas to strengthen presence in tier II, tier III markets
adidas’ new campaign shows how football has caught imagination of young India
Spikes Asia 2017: India scores 80 shortlists in 13 categories
Dentsu India appoints Rahul Sengupta as Chief Creative Officer
adidas India launches #FanTheFire to promote lesser pursued sports
Cannes Lions 2017: Taproot Dentsu secures only Indian shortlist in Titanium
One can’t get away from cricket in India, says Adidas’ Dhanashree Sowani
Adfest 2017: In a first for India, Taproot Dentsu wins Integrated Gold Lotus for Adidas Odds campaign
At Adfest 2017, it’s Lotus time for McCann and Taproot Dentsu on Day 3