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Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
In Digital
At 16.4%, Madison predicts Indian adex growth higher than GroupM in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
India adex to grow by 15% to reach Rs 72,169 crore in 2019, forecasts Zenith
In Digital
In-depth: Auto sales falling but adex may not be affected in short term, feel experts
Festive season brings cheer for media cos as adex grows 12%
Dainik Bhaskar claims No. 2 spot in six months
In Print
Advertisers take OTT’s claims with a pinch of salt
2019 general elections may give Rs 5,000-crore push to adex
GroupM forecasts Indian adex to grow by 14.2% in 2019 against a global average of 3.9%
Magna mid-year adex forecasts digital to grow at 22.6% CAGR by 2022
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
Digital to surpass print in sports advertising in 2018
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Adex grew at 7.4% in 2017, projected to grow at 12% in 2018: Madison report
Digital advertising will drive adex growth in 2018, says CVL Srinivas
GroupM estimates India’s 2018 adex to grow by 13%
Factors that will push growth for television adex in 2018
Indian Adex to grow by 11 per cent CAGR; digital adex to grow by 2.3 times by 2020: DAN Report
Is BARC doing enough to handle panel infiltration?
Will radio see double digit growth in 2018?
In Radio
India to become a one-trillion ad market by 2022: Magna Adex Report
Madison forecasts Indian adex growth at 13.5% in 2017
This is probably the lowest Adex growth prediction in last 3 years: CVL Srinivas
GroupM estimates India’s Adex to grow by 10% in 2017