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Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
BFSI’s adex contribution to remain consistent at 3-5% in 2022: Vishal Subharwal of HDFC Life
Traditional media to get lion’s share in ad spends for digital-first Truecaller
Diwali adex provides much-needed relief to India's embattling media industry; ad spends surpass 2019 levels
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Festive season to be key volume-driver for auto sector; EVs to give major push to adex
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
Adex likely to increase two-fold over May-July on back of major sporting events
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
GroupM keeps India’s adex growth prediction above 20% in its global mid-year media forecast
With fundraising in top gear, startups likely to spend at least Rs 7,000 crore on advertising this year
Adex down in May but sharp recovery likely once unlocking starts: Shashi Sinha of Mediabrands
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
Newspapers differ with adex reports, say figures underplaying print’s potential
In Print
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Three reports, different numbers: What’s the right size of the Indian adex?
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Adex to grow by 26% in 2021 to reach 2019 levels, says Madison report
Ecommerce, FMCG to push adex growth in 2021 to almost 2019-levels: GroupM’s TYNY report
Indian adex to grow by Rs 15,000 crore in 2021, digital to take Rs 6,000 crore: GroupM's TYNY report
Optimistic about revival of growth in 2021, auto industry to boost overall adex
India’s adex to grow nearly 11% in 2021, digital on fast lane: Dentsu Digital Trends Report