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Search Results for 'ad'
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
Disney+ Hotstar’s Shalini Poddar joins Apple Services as Country Director
Disney+ Hotstar’s Shalini Poddar joins Apple Services as Country Director
In OTT
VIP says no association with viral video; terms it ‘fake and malicious’
VIP says no association with viral video; terms it ‘fake and malicious’
In Marketing
Rohit Sharma jumps the ship; abandons Star for JioCinema
Rohit Sharma jumps the ship; abandons Star for JioCinema
In Marketing
Rediffusion launches all-women ad agency ‘Ladyfinger’ with Tista Sen as CEO and CCO
Rediffusion launches all-women ad agency ‘Ladyfinger’ with Tista Sen as CEO and CCO
In Advertising
Comparative ads can be made, but can’t disparage competitor’s products, says Delhi HC quashing HUL’s appeal
Comparative ads can be made, but can’t disparage competitor’s products, says Delhi HC quashing HUL’s appeal
In Marketing
Taneira’s Summer Wedding ’23 campaign features Mrunal Thakur
Taneira’s Summer Wedding ’23 campaign features Mrunal Thakur
In Ad Craft
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
In Marketing
Cannes Lions 2023: Indian ad agencies put their best foot forward to compete at world’s biggest advertising festival
Cannes Lions 2023: Indian ad agencies put their best foot forward to compete at world’s biggest advertising festival
In Advertising
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
In Television
Freecharge onboards action hero Jaideep Ahlawat for its #PayKarBefikar IPL campaign
Freecharge onboards action hero Jaideep Ahlawat for its #PayKarBefikar IPL campaign
In Ad Craft
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
In Ad Craft
Nestlé Milkybar nudges consumers to ‘Imagine karo, kuch naya seekho’ in latest ad film
Nestlé Milkybar nudges consumers to ‘Imagine karo, kuch naya seekho’ in latest ad film
In Ad Craft
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
In Guest Times
Zomato plays on debate over right pronunciation of company name in its new ad
Zomato plays on debate over right pronunciation of company name in its new ad
In Ad Craft
Virat Kohli says #SunoDilKaShor in Noise’s new digital ad
Virat Kohli says #SunoDilKaShor in Noise’s new digital ad
In Ad Craft
Saffola Soya Bhurji positions itself as tasty and versatile snack for small hunger in latest ad films
Saffola Soya Bhurji positions itself as tasty and versatile snack for small hunger in latest ad films
In Ad Craft
Dermicool releases ‘Garmi ki Pakad’ campaign ahead of summer season
Dermicool releases ‘Garmi ki Pakad’ campaign ahead of summer season
In Ad Craft
Google begins testing Blue Checkmark on selected Search Ads by verified businesses
Google begins testing Blue Checkmark on selected Search Ads by verified businesses
In Digital
Hardik Pandya promotes Taco Bell’s partnership with Microsoft Xbox in latest ad film
Hardik Pandya promotes Taco Bell’s partnership with Microsoft Xbox in latest ad film
In Ad Craft
ET Money’s humorous ad films reinforce company's philosophy of 'putting money to work’
ET Money’s humorous ad films reinforce company's philosophy of 'putting money to work’
In Ad Craft
Zoya Akhtar, Reema Kagti’s production house ventures into ad production with Spinny’s new film
Zoya Akhtar, Reema Kagti’s production house ventures into ad production with Spinny’s new film
In Ad Craft
The best years of Infectious Advertising are still ahead of us: Co-Founders on agency’s 10-year journey and beyond
The best years of Infectious Advertising are still ahead of us: Co-Founders on agency’s 10-year journey and beyond
In Advertising
Microsoft ‘exploring’ putting ads in the responses given by Bing Chat
Microsoft ‘exploring’ putting ads in the responses given by Bing Chat
In Digital
Swiggy made biggest uptick in ad awareness during IPL 2022: YouGov data
Swiggy made biggest uptick in ad awareness during IPL 2022: YouGov data
In Marketing