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Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
Disney+ Hotstar’s Shalini Poddar joins Apple Services as Country Director
VIP says no association with viral video; terms it ‘fake and malicious’
Rohit Sharma jumps the ship; abandons Star for JioCinema
Rediffusion launches all-women ad agency ‘Ladyfinger’ with Tista Sen as CEO and CCO
Comparative ads can be made, but can’t disparage competitor’s products, says Delhi HC quashing HUL’s appeal
Taneira’s Summer Wedding ’23 campaign features Mrunal Thakur
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
Cannes Lions 2023: Indian ad agencies put their best foot forward to compete at world’s biggest advertising festival
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
Freecharge onboards action hero Jaideep Ahlawat for its #PayKarBefikar IPL campaign
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
Nestlé Milkybar nudges consumers to ‘Imagine karo, kuch naya seekho’ in latest ad film
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Zomato plays on debate over right pronunciation of company name in its new ad
Virat Kohli says #SunoDilKaShor in Noise’s new digital ad
Saffola Soya Bhurji positions itself as tasty and versatile snack for small hunger in latest ad films
Dermicool releases ‘Garmi ki Pakad’ campaign ahead of summer season
Google begins testing Blue Checkmark on selected Search Ads by verified businesses
In Digital
Hardik Pandya promotes Taco Bell’s partnership with Microsoft Xbox in latest ad film
ET Money’s humorous ad films reinforce company's philosophy of 'putting money to work’
Zoya Akhtar, Reema Kagti’s production house ventures into ad production with Spinny’s new film
The best years of Infectious Advertising are still ahead of us: Co-Founders on agency’s 10-year journey and beyond
Microsoft ‘exploring’ putting ads in the responses given by Bing Chat
In Digital
Swiggy made biggest uptick in ad awareness during IPL 2022: YouGov data