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Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
In Marketing
Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
In Marketing
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
In Marketing
Balenciaga pulls out its ‘Holiday ad’ campaign after social media backlash, issues public apology
Balenciaga pulls out its ‘Holiday ad’ campaign after social media backlash, issues public apology
In Advertising
Licious goes hyperlocal with quirky ad films featuring superstar NTR Jr
Licious goes hyperlocal with quirky ad films featuring superstar NTR Jr
In Ad Craft
Study reveals in-view ads yield triple return compared to not-in-view-placements
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Max Life’s new TVC showcases Rohit Sharma and Ritika Sajdeh highlighting importance of savings plans
Max Life’s new TVC showcases Rohit Sharma and Ritika Sajdeh highlighting importance of savings plans
In Ad Craft
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
In Marketing
Despite muted ad revenues globally, sunny days ahead for digital platforms
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research
Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research
In Digital
How digital is overtaking TV advertising, LV Krishnan explains
How digital is overtaking TV advertising, LV Krishnan explains
In Advertising
Education sector continues to lead ad violations with 27% share in all complaints processed between April-Sept 2022: ASCI report
Education sector continues to lead ad violations with 27% share in all complaints processed between April-Sept 2022: ASCI report
In Advertising
Ayushmann Khurrana whistles his way in the new ad for Titan Eye+
Ayushmann Khurrana whistles his way in the new ad for Titan Eye+
In Ad Craft
Emami's ad spends increases 34.33% YoY to Rs 141.48 crore in Q2 FY23
Emami's ad spends increases 34.33% YoY to Rs 141.48 crore in Q2 FY23
In Marketing
Famous Innovations appoints Mitali Srivastava as National Planning Head
Famous Innovations appoints Mitali Srivastava as National Planning Head
In Advertising
GCPL’s ad spends grows 49.48% YoY to Rs 283.87 crore in Q2 FY23
GCPL’s ad spends grows 49.48% YoY to Rs 283.87 crore in Q2 FY23
In Marketing
Nykaa Fashion onboards Janhvi Kapoor as new brand ambassador; launches new campaign featuring the actor
Nykaa Fashion onboards Janhvi Kapoor as new brand ambassador; launches new campaign featuring the actor
In Ad Craft
Rashmika Mandanna plans a trip with her ‘Reel Family’ in Agoda’s new brand campaign
Rashmika Mandanna plans a trip with her ‘Reel Family’ in Agoda’s new brand campaign
In Ad Craft
Marico’s ad-ex increases by 10% YoY to Rs 213 crore in Q2 FY23
Marico’s ad-ex increases by 10% YoY to Rs 213 crore in Q2 FY23
In Marketing
Ranveer Singh and Tamannah Bhatia feature in SUGAR Cosmetics’ new #ShukarHaiSUGARHai wedding campaign
Ranveer Singh and Tamannah Bhatia feature in SUGAR Cosmetics’ new #ShukarHaiSUGARHai wedding campaign
In Ad Craft
Cannes Lions renames Titanium Lions to ‘Dan Wieden Titanium Lions’ in a tribute to the ad icon
Cannes Lions renames Titanium Lions to ‘Dan Wieden Titanium Lions’ in a tribute to the ad icon
In Advertising
Entries open for D&AD Awards 2023
Entries open for D&AD Awards 2023
In Advertising
‘Baadshah of Bollywood’ Shah Rukh Khan turns 57, here’s a sneak-peak into his ad journey
‘Baadshah of Bollywood’ Shah Rukh Khan turns 57, here’s a sneak-peak into his ad journey
In Advertising
Sarah Personette resigns as Twitter’s Chief Customer Officer and Ad Sales head
Sarah Personette resigns as Twitter’s Chief Customer Officer and Ad Sales head
In Digital
Tista Sen moves on from Wunderman Thompson after 22 years
Tista Sen moves on from Wunderman Thompson after 22 years
In Advertising