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Expect Zee, Sun and TV Today ad revenue to grow by 8.5%, 9% and 12.4% QoQ, respectively: Elara Capital
Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi
Indian media and entertainment revenue to grow 12-14% in 2024 to reach Rs 1.6 lakh crore: Crisil Ratings
Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
In Digital
Amitabh Bachchan helps a customer pick her dress in Nexus Malls' latest ad film
Zomato and Cred use the ad within an ad concept effectively in their respective campaigns
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Hrithik Roshan makes an emotional claim in Probus Insurance Broker’s new ad campaign
Havells new ad film showcases its ‘Unconventionally Beautiful’ water heater range
‘Naukri bhi, Taiyaari bhi’, offers GoodWorker in latest ad campaign
FirstSight bags TruNativ’s digital mandate
In Digital
Will experiential marketing eat into digital spending as economy opens up?
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Monginis continues ‘Magic every time’ philosophy in latest ad campaign featuring Ayushmann Khurrana
Licious sets up a ‘greed zone’ for Bigg Boss contestants on Colors
Vicco’s latest ad campaign presents its new offering ‘Turmeric Aloe vera’ skin cream
Centre cuts ad spends by more than 75% on print and television medium
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
In Digital
Schwarzkopf Professional’s campaign featuring Mira Kapoor leverages ASMR and tech to simplify brand pronunciation
Sara Ali Khan promises to make every moment perfect this Christmas and New Year in Ferrero Rocher Moments’ latest ad film
Godrej Yummiez unveils new campaign for its Yummiez Crispy Potato Starz offering
Legrand India celebrates 25-year milestone with an ad film
Spotify’s Khurrum Malik joins Integral Ad Science as Chief Marketing Officer
In Digital
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital