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Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
Jio Cinema likely to grab 60% of IPL 2023 ad revenue, says Media Partner Asia report
'3 Idiots’ take a dig at cricketers and their acting skills in Dream11's new ad
PV Sindhu plays badminton with her animated avatar in PNB MetLife Insurance’s latest ad film
Instagram unveils two new ad formats- Reminder and Search Result ads
In Digital
99acres #LineLagJayegi campaign aims to assist property owners in selling or renting
Is JioCinema’s IPL promo really taking a jab at Star Sports?
Synchronize India and Unomer launch IPL ad effectiveness measurement solution - Score
Integral Ad Science’s ad verification program goes live with Netflix
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
Havells urges consumers to #LookUp in its new ad campaign
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
Noise partners with WPL 2023 as associate sponsor; launches ad film with Taapsee Pannu
GroupM’s ‘Back to News’ initiative aims to drive investment in journalism
In Digital
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
XYXX partners with Aadar Malik for ‘Risk-Free Returns’ campaign
TV industry records 24.7% ad revenue growth in FY21-22: TRAI
Amazon’s ad business alone is worth more than global print ad market: Warc report
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
Jupiter’s new ad films highlight its ‘No-Penalty SIP’ proposition
Improved market conditions to fuel adex growth for FMCG players in H2 FY23
Netizens hail Arbaaz Khan’s impersonation of Roger Federer in SuperTeamDAO’s ad
Inflection Point Ventures’ maiden ad campaign launches on Sony’s Shark Tank India
UFO Moviez’ Q3FY23 ad revenue recovers after a dip in Q2FY23; surpasses Q1FY23 levels