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Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
In Partner Content
Jio Cinema likely to grab 60% of IPL 2023 ad revenue, says Media Partner Asia report
Jio Cinema likely to grab 60% of IPL 2023 ad revenue, says Media Partner Asia report
In Television
'3 Idiots’ take a dig at cricketers and their acting skills in Dream11's new ad
'3 Idiots’ take a dig at cricketers and their acting skills in Dream11's new ad
In Marketing
PV Sindhu plays badminton with her animated avatar in PNB MetLife Insurance’s latest ad film
PV Sindhu plays badminton with her animated avatar in PNB MetLife Insurance’s latest ad film
In Ad Craft
Instagram unveils two new ad formats- Reminder and Search Result ads
Instagram unveils two new ad formats- Reminder and Search Result ads
In Digital
99acres #LineLagJayegi campaign aims to assist property owners in selling or renting
99acres #LineLagJayegi campaign aims to assist property owners in selling or renting
In Ad Craft
Is JioCinema’s IPL promo really taking a jab at Star Sports?
Is JioCinema’s IPL promo really taking a jab at Star Sports?
In Advertising
Synchronize India and Unomer launch IPL ad effectiveness measurement solution - Score
Synchronize India and Unomer launch IPL ad effectiveness measurement solution - Score
In OTT
Integral Ad Science’s ad verification program goes live with Netflix
Integral Ad Science’s ad verification program goes live with Netflix
In OTT
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
In Advertising
Havells urges consumers to #LookUp in its new ad campaign
Havells urges consumers to #LookUp in its new ad campaign
In Ad Craft
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
In Advertising
Noise partners with WPL 2023 as associate sponsor; launches ad film with Taapsee Pannu
Noise partners with WPL 2023 as associate sponsor; launches ad film with Taapsee Pannu
In Marketing
GroupM’s ‘Back to News’ initiative aims to drive investment in journalism
GroupM’s ‘Back to News’ initiative aims to drive investment in journalism
In Digital
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
In Television
XYXX partners with Aadar Malik for ‘Risk-Free Returns’ campaign
XYXX partners with Aadar Malik for ‘Risk-Free Returns’ campaign
In Ad Craft
TV industry records 24.7% ad revenue growth in FY21-22: TRAI
TV industry records 24.7% ad revenue growth in FY21-22: TRAI
In Television
Amazon’s ad business alone is worth more than global print ad market: Warc report
Amazon’s ad business alone is worth more than global print ad market: Warc report
In Advertising
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
In Advertising
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
In In-depth
Jupiter’s new ad films highlight its ‘No-Penalty SIP’ proposition
Jupiter’s new ad films highlight its ‘No-Penalty SIP’ proposition
In Ad Craft
Improved market conditions to fuel adex growth for FMCG players in H2 FY23
Improved market conditions to fuel adex growth for FMCG players in H2 FY23
In Advertising
Netizens hail Arbaaz Khan’s impersonation of Roger Federer in SuperTeamDAO’s ad
Netizens hail Arbaaz Khan’s impersonation of Roger Federer in SuperTeamDAO’s ad
In Advertising
Inflection Point Ventures’ maiden ad campaign launches on Sony’s Shark Tank India
Inflection Point Ventures’ maiden ad campaign launches on Sony’s Shark Tank India
In Ad Craft
UFO Moviez’ Q3FY23 ad revenue recovers after a dip in Q2FY23; surpasses Q1FY23 levels
UFO Moviez’ Q3FY23 ad revenue recovers after a dip in Q2FY23; surpasses Q1FY23 levels
In Advertising