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Meta launches test version of AI Sandbox for selected advertisers
Meta launches test version of AI Sandbox for selected advertisers
In Digital
Netizens lash out at Starbucks over its new campaign encapsulating gender change issue
Netizens lash out at Starbucks over its new campaign encapsulating gender change issue
In Advertising
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
In Goafest 2023
JioAds appoints Vignesh Narayanan as VP-Business Head, Media
JioAds appoints Vignesh Narayanan as VP-Business Head, Media
In Marketing
Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
Kinder Joy introduces its limited series Tom & Jerry and Hello Kitty toys through a new TVC
Kinder Joy introduces its limited series Tom & Jerry and Hello Kitty toys through a new TVC
In Ad Craft
Mother’s Recipe unveils its Summerwala Sharbat ad with ‘Swad Jo Dilaye Bachhpan Ki Yaad’ tagline
Mother’s Recipe unveils its Summerwala Sharbat ad with ‘Swad Jo Dilaye Bachhpan Ki Yaad’ tagline
In Ad Craft
Marico’s ad spends up by 5.78% YoY to Rs 842 crores in FY23
Marico’s ad spends up by 5.78% YoY to Rs 842 crores in FY23
In Marketing
Ranbir Kapoor and Manoj Pahwa indulge in a humorous Qawwali battle in Asian Paints' latest ad
Ranbir Kapoor and Manoj Pahwa indulge in a humorous Qawwali battle in Asian Paints' latest ad
In Ad Craft
Beardo makes Vicky Kaushal appear in a double role in its new ad film for ‘Tsunami’
Beardo makes Vicky Kaushal appear in a double role in its new ad film for ‘Tsunami’
In Ad Craft
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
In Advertising
Dabur’s ad spends decline 16.7% YoY to Rs 640.27 crores in FY23
Dabur’s ad spends decline 16.7% YoY to Rs 640.27 crores in FY23
In Marketing
Indeed's '#LetJobsFindYou' campaign promises to bring jobs to the seekers effortlessly
Indeed's '#LetJobsFindYou' campaign promises to bring jobs to the seekers effortlessly
In Ad Craft
Top advertisers seek incremental viewership as news channels plan ad rate hike
Top advertisers seek incremental viewership as news channels plan ad rate hike
In Television
Netizens pained to see former cricketers endorsing pan masala brand Kamla Pasand
Netizens pained to see former cricketers endorsing pan masala brand Kamla Pasand
In Advertising
Crayons Advertising aims to tap international ad markets through tie-ups and acquisitions
Crayons Advertising aims to tap international ad markets through tie-ups and acquisitions
In Advertising
CNN-News18 announces hike in ad rates
CNN-News18 announces hike in ad rates
In Television
HUL Q4 FY23 ad spends up by 1.2% QoQ; FY23 adex up by 3.4% (YoY)
HUL Q4 FY23 ad spends up by 1.2% QoQ; FY23 adex up by 3.4% (YoY)
In Marketing
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
In Digital
Saatchi & Saatchi Propagate partners with JioMart to unveil its Big Summer Sale campaign
Saatchi & Saatchi Propagate partners with JioMart to unveil its Big Summer Sale campaign
In Ad Craft
Alphabet Inc’s revenue up 2.61% YoY to $69,787 million in Q1 FY23
Alphabet Inc’s revenue up 2.61% YoY to $69,787 million in Q1 FY23
In Digital
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
Disney+ Hotstar’s Shalini Poddar joins Apple Services as Country Director
Disney+ Hotstar’s Shalini Poddar joins Apple Services as Country Director
In OTT
VIP says no association with viral video; terms it ‘fake and malicious’
VIP says no association with viral video; terms it ‘fake and malicious’
In Marketing
Rohit Sharma jumps the ship; abandons Star for JioCinema
Rohit Sharma jumps the ship; abandons Star for JioCinema
In Marketing