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Meta launches test version of AI Sandbox for selected advertisers
In Digital
Netizens lash out at Starbucks over its new campaign encapsulating gender change issue
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
JioAds appoints Vignesh Narayanan as VP-Business Head, Media
Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
Kinder Joy introduces its limited series Tom & Jerry and Hello Kitty toys through a new TVC
Mother’s Recipe unveils its Summerwala Sharbat ad with ‘Swad Jo Dilaye Bachhpan Ki Yaad’ tagline
Marico’s ad spends up by 5.78% YoY to Rs 842 crores in FY23
Ranbir Kapoor and Manoj Pahwa indulge in a humorous Qawwali battle in Asian Paints' latest ad
Beardo makes Vicky Kaushal appear in a double role in its new ad film for ‘Tsunami’
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Dabur’s ad spends decline 16.7% YoY to Rs 640.27 crores in FY23
Indeed's '#LetJobsFindYou' campaign promises to bring jobs to the seekers effortlessly
Top advertisers seek incremental viewership as news channels plan ad rate hike
Netizens pained to see former cricketers endorsing pan masala brand Kamla Pasand
Crayons Advertising aims to tap international ad markets through tie-ups and acquisitions
CNN-News18 announces hike in ad rates
HUL Q4 FY23 ad spends up by 1.2% QoQ; FY23 adex up by 3.4% (YoY)
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
In Digital
Saatchi & Saatchi Propagate partners with JioMart to unveil its Big Summer Sale campaign
Alphabet Inc’s revenue up 2.61% YoY to $69,787 million in Q1 FY23
In Digital
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
Disney+ Hotstar’s Shalini Poddar joins Apple Services as Country Director
VIP says no association with viral video; terms it ‘fake and malicious’
Rohit Sharma jumps the ship; abandons Star for JioCinema