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'ad spots'
Disney Star to pocket between Rs 2,000-2200 crore from ad revenue this World Cup: Elara
In
Television
As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates
In
Television
Doordarshan to telecast India Tour of the West Indies in six languages across six TV channels
In
Television
boAt launches ‘Break Through Music’ campaign
In
Marketing
Creative agencies rake in 20-30% additional revenue during IPL 2023
In
Advertising
Viacom18 ropes in 35 advertisers for inaugural edition of WPL
In
Advertising
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
In
Television
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In
In-depth
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
In
OTT
How advertising on gaming platforms can become mainline
In
Advertising
Colors and TRESemmé’s association hits a hat-trick in season 16 of reality show Bigg Boss
In
Television
Colors Bigg Boss partners with Ching’s Schezwan Chutney as Special Partner
In
Television
Colors Bigg Boss brings treats for contestants with Priyagold Hunk Chocolates as Taste Partner
In
Marketing
Licious sets up a ‘greed zone’ for Bigg Boss contestants on Colors
In
Television
Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands
In
Industry Briefs
Star Plus announces special collaboration with Maruti Suzuki for this festive season
In
Television
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
In
In-depth
Cord-cutting rattles broadcast industry
In
Television
In-depth: What is fuelling the growth of Connected TV in India?
In
In-depth
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
In
Ad Craft
Cadbury Perk’s ‘#PerkDisclaimers’ campaign is a quirky take on the cancel culture
In
Ad Craft
BOC asks private FM players to submit third-party audits for the broadcast of ad spots
In
Radio
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
In
Marketing
User experience and ad viewability: Defining the key aspects of ad quality
In
Guest Times
Lotus Herbals is official beauty partner for Bigg Boss-14
In
Television
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