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Search Results for 'ad expenditure'
Will startups shine in this year’s sporting events and festive season?
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
In-depth: Jewellery brands to increase ad spends by 30% this festive season
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds
In Digital
Zenith forecasts global adspend to shrink 7.5% in 2020
ABP Network to hike ad rates, put spotlight on regional channels
IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
Velocity MR launches second edition of ‘IPL Brands Insights Study 2020’
Digital advertising to double in three years, says DAN digital report 2020
In Digital
Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%, says Zenith
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
Nielsen India launches Custom Mix Modeling in India
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Zenith India aims to grow faster than the market
Internet will account for 15.4% of total adspend in India by 2020: Zenith
In Digital
Sports tides over demonetisation blues: ESP Properties Study
Deloitte TMT Predictions: TV ad expenditure to grow at 11.2%
GroupM predicts Indian AdEx growth at 13.8% in 2016 and 12.5% in 2017