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'YouTube'
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
In
Advertising
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
In
Advertising
Zee Sarthak’s ‘Naali Bindu’ initiative aims to spread awareness around women’s menstrual health
In
Television
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
In
Marketing
GAIL’s ‘Hawa Badlo’ initiative raises awareness with “Air Pollution Ka Alarm” campaign
In
Advertising
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In
Digital
ABP Majha completes 15 years of broadcast
In
Television
Star Sports launches promo ahead of ‘BGMI Masters Series 2022’
In
Television
Indian OTT platforms rely heavily on marketing, or do they?
In
OTT
Cannes Lions 2022: Dentsu Creative India bags 'only' Gold Lion in Digital Craft category
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Cannes Lions
Big FM, Hungama Artist Aloud launch ‘The Blue Mic - English Edition’
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Radio
Spice Money showcases its partnership with Religare Broking through the ‘Demat Zaroori Hai’ campaign
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Digital
Cannes Lions 2022: Dentsu Creative India and VMLY&R bring home two Grand Prix on day 1
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Cannes Lions
Sony Sports Network to Live telecast two bilateral series with India tour of Ireland and India tour of England in succession
In
Television
ABD India launches “Taste the Thrill” campaign for OC Blue
In
Television
Usha announces association with ‘Shabaash Mithu, a biopic on former Indian Women’s team Captain Mithali Raj
In
Marketing
“Kyunki andar se Wow ho tum”, reiterates Bhumi Pednekar in Wow Skin Science’s latest campaign
In
Ad Craft
Neutrogena’s #UncomplicateSkincare campaign aims to help women navigate through the complexity of products and regimens
In
Advertising
ABP Network appoints Sameer Rao as CEO of ABP Creations
In
Television
Alia Bhatt features in personal care brand mCaffeine’s latest campaign
In
Advertising
Star Sports unveils promo featuring top tennis stars ahead of 2022 Wimbledon Championship
In
Television
Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign introduces its ‘Chatpata Cheese’ flavour
In
Advertising
Meesho’s new campaign urges sellers to find the right customers to grow their business
In
Advertising
Cartoon Network aims to inspire young minds with ‘Redrawing India’ initiative
In
Television
Ceat pays tribute to fathers through its #OneManManyRoles campaign
In
Advertising
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