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Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
Zee Sarthak’s ‘Naali Bindu’ initiative aims to spread awareness around women’s menstrual health
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
GAIL’s ‘Hawa Badlo’ initiative raises awareness with “Air Pollution Ka Alarm” campaign
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
ABP Majha completes 15 years of broadcast
Star Sports launches promo ahead of ‘BGMI Masters Series 2022’
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
Cannes Lions 2022: Dentsu Creative India bags 'only' Gold Lion in Digital Craft category
Big FM, Hungama Artist Aloud launch ‘The Blue Mic - English Edition’
In Radio
Spice Money showcases its partnership with Religare Broking through the ‘Demat Zaroori Hai’ campaign
In Digital
Cannes Lions 2022: Dentsu Creative India and VMLY&R bring home two Grand Prix on day 1
Sony Sports Network to Live telecast two bilateral series with India tour of Ireland and India tour of England in succession
ABD India launches “Taste the Thrill” campaign for OC Blue
Usha announces association with ‘Shabaash Mithu, a biopic on former Indian Women’s team Captain Mithali Raj
“Kyunki andar se Wow ho tum”, reiterates Bhumi Pednekar in Wow Skin Science’s latest campaign
Neutrogena’s #UncomplicateSkincare campaign aims to help women navigate through the complexity of products and regimens
ABP Network appoints Sameer Rao as CEO of ABP Creations
Alia Bhatt features in personal care brand mCaffeine’s latest campaign
Star Sports unveils promo featuring top tennis stars ahead of 2022 Wimbledon Championship
Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign introduces its ‘Chatpata Cheese’ flavour
Meesho’s new campaign urges sellers to find the right customers to grow their business
Cartoon Network aims to inspire young minds with ‘Redrawing India’ initiative
Ceat pays tribute to fathers through its #OneManManyRoles campaign