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: Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
In Advertising

: With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
In Advertising

: Zee Sarthak’s ‘Naali Bindu’ initiative aims to spread awareness around women’s menstrual health
In Television

: Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
In Marketing

: GAIL’s ‘Hawa Badlo’ initiative raises awareness with “Air Pollution Ka Alarm” campaign
In Advertising

: Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital

: ABP Majha completes 15 years of broadcast
In Television

: Star Sports launches promo ahead of ‘BGMI Masters Series 2022’
In Television

: Indian OTT platforms rely heavily on marketing, or do they?
In OTT

: Cannes Lions 2022: Dentsu Creative India bags 'only' Gold Lion in Digital Craft category
In Cannes Lions

: Big FM, Hungama Artist Aloud launch ‘The Blue Mic - English Edition’
In Radio

: Spice Money showcases its partnership with Religare Broking through the ‘Demat Zaroori Hai’ campaign
In Digital

: Cannes Lions 2022: Dentsu Creative India and VMLY&R bring home two Grand Prix on day 1
In Cannes Lions

: Sony Sports Network to Live telecast two bilateral series with India tour of Ireland and India tour of England in succession
In Television

: ABD India launches “Taste the Thrill” campaign for OC Blue
In Television

: Usha announces association with ‘Shabaash Mithu, a biopic on former Indian Women’s team Captain Mithali Raj
In Marketing

: “Kyunki andar se Wow ho tum”, reiterates Bhumi Pednekar in Wow Skin Science’s latest campaign
In Ad Craft

: Neutrogena’s #UncomplicateSkincare campaign aims to help women navigate through the complexity of products and regimens
In Advertising

: ABP Network appoints Sameer Rao as CEO of ABP Creations
In Television

: Alia Bhatt features in personal care brand mCaffeine’s latest campaign
In Advertising

: Star Sports unveils promo featuring top tennis stars ahead of 2022 Wimbledon Championship
In Television

: Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign introduces its ‘Chatpata Cheese’ flavour
In Advertising

: Meesho’s new campaign urges sellers to find the right customers to grow their business
In Advertising

: Cartoon Network aims to inspire young minds with ‘Redrawing India’ initiative
In Television

: Ceat pays tribute to fathers through its #OneManManyRoles campaign
In Advertising

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