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31% of Urban Indians plan to increase Diwali spending in 2023, down from 36% in 2022: YouGov Report
YouGov data reveals strong preference for celebrity-owned beauty brands among urban Indian consumers
70% of urban Indians prefer weekly or event-specific OTT subscription plans: YouGov survey
Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey
Swiggy made biggest uptick in ad awareness during IPL 2022: YouGov data
YouGov, Snap Inc joint study finds four out of five digital users in India consider Snapchat as their fun, happy place
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Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
SBI, HDFC and ICICI Bank are the most considered financial brands by urban Indians: YouGov
Traditional media has lower engagement among 24 and below age group: YouGov
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
Seven in 10 urban Indians claim their frequency of going to cinema has decreased: YouGov
Nearly three in ten urban Indians are likely to change their cell phone brand: YouGov report
Urban Indians are more likely than the rest of the world to prefer watching women’s sports over men’s: YouGov
Two-thirds of IPL fans claim to have watched all matches this season on TV while a third caught the action online: YouGov
41% of consumers in India say it is acceptable to share their streaming service login details: YouGov study
Millennial moms are ardent online shoppers & most discover new brands through social media: YouGov survey
Indian Twitter users are mostly happy with the platform’s acquisition by Elon Musk: YouGov
Most urban Indians want brands to take active measures to reduce their harmful environmental impact: YouGov study
How much did sponsors’ ads build awareness during ICC Men’s T20 World Cup 2021
Havas Media Group launches Hi-cricket to understand the impact of IPL on brand health
CNN International Commercial appoints Tini Sevak as Vice-President, Audiences and Data
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