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70% of firms increasing their programmatic activity from 2021 in Japan and Asia-Pacific region: OpenX and ExchangeWire Research
Xaxis India launches programmatic media commerce solution – ‘Discovery Commerce’
In Digital
GroupM appoints Arshan Saha as CEO of GroupM Nexus APAC
WPP India’s Apoorva Bapna named in global Empower Role Model Lists 2022
Voice ads boost purchase intent scores by 27%: IAMAI & PWC report
In Digital
GroupM merges MediaCom and Essence; consolidates offerings with 5 agency brands
Criteo hires GroupM’s Brian Gleason to lead its global commercial organisation
Xaxis, Wavemaker collaborate to create campaign for launch of mobile handset model
Xaxis elevates Dimpy Yadav to General Manager, India
In Digital
Omnicom Media Group appoints Bharat Khatri as Chief Digital Officer for APAC
GroupM appoints Atique Kazi as President - Data, Performance and Digital Products, GroupM India
In Digital
GroupM reveals 10 trends that will influence the Indian advertising industry
What is stopping brands from investing in audio
GroupM’s Xaxis launches programmatic creative services solutions, Xaxis Creative Studios, in India
Programmatic adspend grows 2X this year, says Xaxis India's Dimpy Yadav
In Digital
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital
Only 9% of advertisers and agencies considering audio advertising to improve ROI: Xaxis study
Has digital creativity taken a hit or evolved during the lockdown?
In Digital
FMCG quickly adopting measures for brand safety, ad fraud and viewability
How to move to outcomes in 2020 with new-age programmatic
In Digital
Mindshare, Xaxis, Lemma create DOOH campaign for Grofers at CSI Mumbai Airport
Xaxis, m/Six, Lemma join hands to drive sales growth for brands through programmatic DOOH campaign
Media and entertainment industry hails Union Budget’s digital push
In Digital
Voice first, D2C and programmatic to be key trends next year: Bharat Khatri, Xaxis India
In Digital
Jessica Maley is Xaxis’ first APAC Talent Lead