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Confident of further progress against 2021 targets: WPP CEO Mark Read after drop in 2019 sales
IAA Olive Crown Awards to be held in Mumbai on March 3
The Glitch expands integrated creative portfolio with addition of Diageo India’s premium, luxury and reserve brands
In Digital
Kurkure launches two flavours, TVC features Akshay Kumar in triple role
82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
In Digital
Wunderman Thompson strengthens adobe capabilities with acquisition of marketing technology consultancy Xumak
IdeateLabs bags 360-degree marketing mandate for Hafele India
10 advertising trends that will shape the decade
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
In Digital
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
Publicis Groupe launches ‘Publicis In-Motion’
WPP included in 2020 Bloomberg Gender-Equality Index for second consecutive year
Anupriya Acharya and David Guerrero are first two Heads of Jury for APAC Effies 2020
WPP’s Geometry appoints Jesse Lin as APAC CEO
Grey India merges with AutumnGrey, appoints Anusha Shetty as the Chairman and Group CEO
Starcom appoints Anil Shankar as Vice-President, Digital Media Solutions
In Digital
WPP India Foundation celebrates its first CSR Day in Mumbai
Marquees 2019 honours the best in Indian marketing
WPP completes transaction to sell 60% of Kantar to Bain Capital
Cannes Lions 2020: Sonal Dabral named Direct Lions Jury President
Oberoi Hotels appoints Mirum India for Marketing Cloud Services
HDFC Mutual Fund inspires people to live a life of their dreams in #KyaPlanHai campaign
Contract India bags Bata’s global creative mandate
Legacy agency heads are not focusing much on digital in India, says Martin Sorrell
In Digital
What brands can learn from Patanjali’s steep decline