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‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
Kiwifruit marketer Zespri appoints WPP team as global AOR
WPP, say no to ageism
WPP CEO Mark Read apologises over ageism remark
WPP India revenue down 25% in Q2
Ajit Varghese exits WPP as Global President of Wavemaker
WPP named Holding Company of Decade and BBDO Network of Decade at Cannes Lions
WPP announces commitments to fight racism and invest in Black talent
Effie Index 2020: Ogilvy India second most effective agency globally, The Womb among top three agencies in the world
WPP goes for voluntary salary cuts and layoffs as additional cost-cutting measures
Massive cost-cutting at WPP as Covid-19 crisis impacts revenues
WPP acquires data science firm Sandtable
WPP expects double-digit growth in India this year, says CEO Mark Read
How coronavirus is affecting advertising and marketing industry
Confident of further progress against 2021 targets: WPP CEO Mark Read after drop in 2019 sales
WPP included in 2020 Bloomberg Gender-Equality Index for second consecutive year
Starcom appoints Anil Shankar as Vice-President, Digital Media Solutions
In Digital
WPP India Foundation celebrates its first CSR Day in Mumbai
WPP completes transaction to sell 60% of Kantar to Bain Capital
Insurance brand AXA expands 10-year long global creative partnership with Publicis Groupe
Wavemaker and GroupM to handle AXA media account in 30 markets
eCommerce players should focus beyond discounts, look into product quality, says WPP Country Manager CVL Srinivas
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16
In Digital
WPP appoints former Unilever CMO Keith Weed to the board
WPP and InMobi Group join hands to co-build unique benefits for marketers