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Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
In Advertising
Why should brands focus on short-term and long-term goals simultaneously?
Why should brands focus on short-term and long-term goals simultaneously?
In Marketing
Partha Sinha shares the 5 new truths about marketing
Partha Sinha shares the 5 new truths about marketing
In Marketing
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
In Marketing
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
In Marketing
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
In Marketing
Gen Z is the world’s most digital audience spending two-thirds of media time online: WARC report
Gen Z is the world’s most digital audience spending two-thirds of media time online: WARC report
In Digital
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
In Marketing
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
In Marketing
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
In Advertising
Advertising cost on TV increases 31.2% globally post-pandemic: WARC analysis
Advertising cost on TV increases 31.2% globally post-pandemic: WARC analysis
In Advertising
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
In Marketing
DDB Mudra’s Anand Murty features in jury line-up for WARC Awards for Asian Strategy 2022
DDB Mudra’s Anand Murty features in jury line-up for WARC Awards for Asian Strategy 2022
In Marketing
India win a Silver and a Bronze at Warc Awards for Effectiveness
India win a Silver and a Bronze at Warc Awards for Effectiveness
In Advertising
Eight Big Tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030: WARC
Eight Big Tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030: WARC
In Advertising
'In-Real-Life' ad investment worldwide will reach $ 44.4 billion in 2022: WARC
'In-Real-Life' ad investment worldwide will reach $ 44.4 billion in 2022: WARC
In Advertising
Unmisha Bhatt & Jitender Dabas named Jury at WARC Awards for Effectiveness 2022
Unmisha Bhatt & Jitender Dabas named Jury at WARC Awards for Effectiveness 2022
In Marketing
Ogilvy named the world's most creative agency network by WARC
Ogilvy named the world's most creative agency network by WARC
In Advertising
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
In Marketing
India bags maximum medals at WARC Awards for Asian Strategy 2021
India bags maximum medals at WARC Awards for Asian Strategy 2021
In Advertising
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
In Digital
Nine shortlists from India at WARC Awards for Asian Strategy
Nine shortlists from India at WARC Awards for Asian Strategy
In Advertising
MMA India announces 10th edition of Smarties India Awards 2021
MMA India announces 10th edition of Smarties India Awards 2021
In Advertising
New research by WARC shows that highly awarded creative ideas are significantly more effective
New research by WARC shows that highly awarded creative ideas are significantly more effective
In Advertising