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Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Gozoop Group onboards Publicis Groupe’s Burzin Mehta as Chief Creative Officer
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
Advertising cost on TV increases 31.2% globally post-pandemic: WARC analysis
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
DDB Mudra’s Anand Murty features in jury line-up for WARC Awards for Asian Strategy 2022
India win a Silver and a Bronze at Warc Awards for Effectiveness
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Azazul Haque quits Mullen Lintas as Chief Creative Officer
'In-Real-Life' ad investment worldwide will reach $ 44.4 billion in 2022: WARC
Digitas India appoints Publicis Malaysia’s Abraham Varughese as Chief Creative Officer
2021 strong year for marketing budgets globally; growth led by Digital, Mobile, TV & OOH: WARC’s Global Marketing Index
Unmisha Bhatt & Jitender Dabas named Jury at WARC Awards for Effectiveness 2022
BBH appoints AMV BBDO’s Alex Grieve as Global Chief Creative Officer
Ogilvy named the world's most creative agency network by WARC
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
India bags maximum medals at WARC Awards for Asian Strategy 2021
Adfest 2022 Lotus Awards to be held virtually, once again
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Umang Puri joins FoxyMoron as Creative Director, North
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
In Digital