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Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Indian sports industry surpassed Rs 14,000 crore in 2022: GroupM ESP Sporting Nation report
InMobi and Glance to host APAC Gaming Summit on November 23 and 24
In Digital
First edition of ‘Brands & Entertainment’ conference sees active participation from media, marketing & entertainment field
GroupM’s Vinit Karnik authors book on sports marketing
‘Brands & Entertainment’ Conference to be held on June 1 & 2
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Axe Deodorant announces first gaming integration in India with World Cricket Championship 3
In Digital
Cricket rose like a phoenix from the ashes in 2020 with 87% share of Indian sports sponsorship: GroupM ESP Sporting Nation Report 2021
Vinit Karnik appointed Head – Sports, Esports and Entertainment, GroupM South Asia
IPL team sponsorship crosses Rs 500-cr mark this year, says GroupM’s ESP Properties
Overall growth in Indian sports sponsorship at 17%, crosses Rs 9,000 crore in 2019: GroupM’s ESP Properties
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
GroupM ESP Properties reveals top sports and entertainment trends for 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
In-depth: What goes behind the selection of a sport by a brand
Digital to surpass print in sports advertising in 2018
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Nearly 50 per cent of a film’s marketing budget goes to television, 15 per cent to print and digital each
Dipstick: Why IPL remains unaffected by controversies
Sports tides over demonetisation blues: ESP Properties Study
This is probably the lowest Adex growth prediction in last 3 years: CVL Srinivas
ESP Properties charts 10 sports-tainment trends for 2017
Maxus is media AOR for Janalakshmi Financial Services
Sony-ZEEL deal will boost television industry