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Is there no end to a customer journey?
In-depth: Is the concept of virality for marketers dead on Facebook?
Emvies 2019: Mindshare and HUL back to the top
Madhukar Kamath elected ABC Chairman for 2019-20
In Print
ASCI upholds complaints against 114 misleading advertisements in April 2019
Former Cheil AVP Navneet Suyal launches full-service ad agency, Mascotoptimus Brand Solutions
A world without advertising
Eying a niche market, Mahou wants to teach Indians the right way of drinking beer
Beck’s Ice takes a ‘smooth’ jab at Kingfisher in new spot
Goodtimes is back with ‘The Making of The Kingfisher Calendar 2019’
Top notch marketing gurus predict 2019’s marketing trends
United Breweries Group CMO Samar Singh Sheikhawat quits
Rising Star: Paramjit Singh Talwar, Group Account Manager, Triton Communications
CMS Asia announces second ASEAN edition to be held on August 15
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
In-depth: Up close and personal – Marketing and the subtle art of relationship building
Restriction or responsibility: Diageo’s Amrit Thomas on surrogate advertising
Brandstand: Making Music with Duet Brands
Brandstand: Dealing with the DNA Dichotomy
ASCI upheld complaints against 130 advertisements in April
This IPL season, Kingfisher made all pause and play
ASCI ticks off 151 ads over misleading claims
Publicis wins Kingfisher Ultra Max
Tapping the power of mobile to move businesses
In Digital
The art of surrogate advertising