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Monk Entertainment’s campaign for muvin aims to empower Indian teens with financial literacy
Under Armour finds their Indian brand ambassador in Olympic champion Neeraj Chopra
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
Making brands look good through digital-first, mobile-friendly and future-ready approach has worked quite well for us: Roy Menezes of Centrick
Sony Sports Network to showcase Team India’s greatest Test wins through ‘Architects in White – India Cricket in England’ docuseries
Stronger action against Layer’r Shot is required, says advertising industry
Amar Ujala celebrates second edition of ‘Hindi Hain Hum’ Awards
In Print
Ranveer Singh - Deepika Padukone starrer ’83 now available on Disney+ Hotstar
In OTT
Go, make that safe ad instead
Rising Star Awards 2021: Underdog Abhishek Goyal of OrComm APL wins highest honour; Wavemaker wins maximum awards
Taproot Dentsu rejigs management under Santosh Padhi as Agnello Dias and Umesh Shrikhande depart
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital
A tale of two mergers — VI + Rhea-Kangana
In-depth: Are local brands eating into share of bigger brands amid pandemic?
Underdog launches full-service digital agency Centrick
In Digital
PHD and eatbigfish to reveal common marketing, media behaviours in new book and seminar in Cannes
In-depth: When will Delhi’s creative circuit get its due?
How small agencies fight a lone battle to protect their interests
The all new Goafest 2018. Literally!
Goafest 2018: The Social Street is Abbys Creative Agency of the Year, Early Man Films bags only Grand Prix
Alibaba launches first global campaign for Olympics 2018
Can Delhi become the new creative capital of India?
Discovery appoints Taproot Dentsu and Infectious to handle creative duties for Jeet
Discovery Jeet to go on air on February 12
Paytm's 'Chak De! India' moment at Effie