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Why marketers in India must harness alternative app stores to tap greater audiences
In-depth: What categories of brands will shine this IPL season?
Truecaller appoints Ketan Bharati as VP of Global Marketing Operations; Ashwani Sinha as VP of Global Brand
YME cluster’s new content slate expected to generate about a third of our existing revenue: Anshul Ailawadi of Viacom18
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
Unacademy launches new learning product, ‘Unacademy Icons’
Indian Adex rose 37% to reach Rs 74,000 crore: Madison Advertising Report 2022
Initiative Media named media agency on record for Urban Company
In Digital
Unacademy launches ‘Lesson No 7’ brand film with new brand ambassador MS Dhoni
Kiran Anthony and Mahesh Gharat bid adieu to Ogilvy; Puneet Kapoor joins Ogilvy South as CCO
IAMAI’s India EdTech Consortium to uphold common ‘Code of Conduct’ by EdTech Platforms
In Digital
Plum appoints Avinash Nagla as Head of Enterprise Marketing, Shreyas Achar as Head of Digital Marketing
Network18, PHD India, Innocean and Zee Ganga win big at BuzzInContent Awards 2021
India to play huge part in building metaverse, says Mark Zuckerberg
In Digital
Focus on content experience rather than just content creation, says Vineet Kanabar
In Digital
Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win big at IndIAA Awards
Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study
Deepinder Goyal joins Unacademy Board of Directors
In Digital
How Telegram aims to become a one-stop marketing solution for brands
In Digital
Fabindia faces social media backlash over Diwali campaign ‘Jashn-e-Riwaaz’
In Digital
Unacademy’s IPL film ‘Mistake - The Greatest Teacher’ draws correlation between cricket and education
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
In Digital
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
I have learnt more from storytelling than classroom learning, says Gaurav Tyagi of Interactive Avenues
Unacademy makes CMO Karan Shroff the company’s first Partner