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Why marketers in India must harness alternative app stores to tap greater audiences
Why marketers in India must harness alternative app stores to tap greater audiences
In Guest Times
In-depth: What categories of brands will shine this IPL season?
In-depth: What categories of brands will shine this IPL season?
In In-depth
Truecaller appoints Ketan Bharati as VP of Global Marketing Operations; Ashwani Sinha as VP of Global Brand
Truecaller appoints Ketan Bharati as VP of Global Marketing Operations; Ashwani Sinha as VP of Global Brand
In Marketing
YME cluster’s new content slate expected to generate about a third of our existing revenue: Anshul Ailawadi of Viacom18
YME cluster’s new content slate expected to generate about a third of our existing revenue: Anshul Ailawadi of Viacom18
In Television
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
In Marketing
Unacademy launches new learning product, ‘Unacademy Icons’
Unacademy launches new learning product, ‘Unacademy Icons’
In Marketing
Indian Adex rose 37% to reach Rs 74,000 crore: Madison Advertising Report 2022
Indian Adex rose 37% to reach Rs 74,000 crore: Madison Advertising Report 2022
In Advertising
Initiative Media named media agency on record for Urban Company
Initiative Media named media agency on record for Urban Company
In Digital
Unacademy launches ‘Lesson No 7’ brand film with new brand ambassador MS Dhoni
Unacademy launches ‘Lesson No 7’ brand film with new brand ambassador MS Dhoni
In Ad Craft
Kiran Anthony and Mahesh Gharat bid adieu to Ogilvy; Puneet Kapoor joins Ogilvy South as CCO
Kiran Anthony and Mahesh Gharat bid adieu to Ogilvy; Puneet Kapoor joins Ogilvy South as CCO
In Advertising
IAMAI’s India EdTech Consortium to uphold common ‘Code of Conduct’ by EdTech Platforms
IAMAI’s India EdTech Consortium to uphold common ‘Code of Conduct’ by EdTech Platforms
In Digital
Plum appoints Avinash Nagla as Head of Enterprise Marketing, Shreyas Achar as Head of Digital Marketing
Plum appoints Avinash Nagla as Head of Enterprise Marketing, Shreyas Achar as Head of Digital Marketing
In Marketing
Network18, PHD India, Innocean and Zee Ganga win big at BuzzInContent Awards 2021
Network18, PHD India, Innocean and Zee Ganga win big at BuzzInContent Awards 2021
In Marketing
India to play huge part in building metaverse, says Mark Zuckerberg
India to play huge part in building metaverse, says Mark Zuckerberg
In Digital
Focus on content experience rather than just content creation, says Vineet Kanabar
Focus on content experience rather than just content creation, says Vineet Kanabar
In Digital
Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win big at IndIAA Awards
Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win big at IndIAA Awards
In Advertising
Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study
Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study
In Marketing
Deepinder Goyal joins Unacademy Board of Directors
Deepinder Goyal joins Unacademy Board of Directors
In Digital
How Telegram aims to become a one-stop marketing solution for brands
How Telegram aims to become a one-stop marketing solution for brands
In Digital
Fabindia faces social media backlash over Diwali campaign ‘Jashn-e-Riwaaz’
Fabindia faces social media backlash over Diwali campaign ‘Jashn-e-Riwaaz’
In Digital
Unacademy’s IPL film ‘Mistake - The Greatest Teacher’ draws correlation between cricket and education
Unacademy’s IPL film ‘Mistake - The Greatest Teacher’ draws correlation between cricket and education
In Ad Craft
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
In Digital
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
In Advertising
I have learnt more from storytelling than classroom learning, says Gaurav Tyagi of Interactive Avenues
I have learnt more from storytelling than classroom learning, says Gaurav Tyagi of Interactive Avenues
In Rising Star
Unacademy makes CMO Karan Shroff the company’s first Partner
Unacademy makes CMO Karan Shroff the company’s first Partner
In Marketing