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Warner Bros Discovery to merge HBO Max and Discovery+
In OTT
Shyam Steel’s new digital campaign features Olympic medalists Lovlina Borgohain and Manpreet Singh
In Digital
Truecaller, News18 Network culminate #ItsNotOk campaign with unveiling of #CallItOut wall and a ‘Run to EmpowHer’
Reduced government spends continue to put pressure on cinema advertising
Center fresh offers a fresh take on first dates this Fresh Breath Day with Rohit Saraf and Alaya F
Infectious Advertising bags creative duties of multiple Bayer brands
Centre eyes Budget session for revised Data Protection Bill; IT industry players want in on consultations
In Digital
Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
New York Festivals AME Awards announces shortlist for 2022
Advertising cost on TV increases 31.2% globally post-pandemic: WARC analysis
WebEngage raises $20 million in Series B funding
iD Fresh Food forays into Rs 10,000-crore ghee market
Travelxp partners with telecom company MEO to offer services in Portugal
Why brands aren’t willing to shell out more in agency fee
Rediffusion wins Tata Power’s creative and media mandate
News18 India to host Amrit Ratna Samman to honour Indian icons for their contribution
Duroflex appoints Vector Brand Solutions as its Agency on record
Gozoop Group bags Spexmojo’s social media duties
In Digital
ITW Playworx collaborates with OST and TMC to create a new entity – Digiworx
In Digital
Havas Media Group India wins Slurrp Farm’s integrated media mandate
iProspect India wins digital mandate for Monster.com
In Digital
Ranveer Singh advocates Sleepyhead’s new offering in the brand’s “Fabulous Living” campaign
Voot to stream the first season of Bigg Boss OTT Kannada from August 6
In OTT
5G services can be rolled out in October; top bidder Jio says ready
In Digital