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Vi led the advertiser leader board, Tata at the 2nd spot for IPL 2022: Wavemaker report
Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches a million hearts
Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter
In Digital
Pepe Jeans launches first TVC for India market
Twitter launches short-form video vertical
In Digital
Elon Musk proposes to go ahead with $44 billion takeover of Twitter
In Digital
MemeChat devises strategy for Flipkart’s Big Billion Days campaign #UpgradeTohBantaHai
DCW seeks CBI chief's intervention on availability of child porn on Twitter
In Digital
Dyson, Mazda among other brands pull out of Twitter for showcasing ads alongside objectionable content
In Digital
Forbes India’s ‘Tycoons of Tomorrow’ to honour achievers in business, entrepreneurship and entertainment
In Digital
One Digital Entertainment partners with Twitter to drive awareness for Flipkart’s Big Billion Days
India Today Group ranks No 1 in video news streaming on Comscore
In Digital
Colors to launch Bigg Boss 16 on Oct 1
Mivi announces Samantha Ruth Prabhu as its new brand ambassador through a spontaneous digital strategy
Why Arnab Goswami refuses to listen to Anurag Thakur’s advice
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
Pre-buzz campaigns might be the new normal, but do they deliver?
Amul’s new ad celebrating women called out for gender stereotyping
Twitter shareholders approve $44 billion deal with Elon Musk
In Digital
Union Minister Nitin Gadkari trolled for 6-airbags ad featuring Akshay Kumar
Brand Mercedes-Benz may take a beating after Cyrus Mistry’s death
Meesho banks heavily on celebrities for its upcoming ‘Mega Blockbuster Sale’
Filo’s first brand campaign addresses students’ vulnerabilities and solves challenges faced by them while studying
Centre opposes Twitter’s petition questioning ‘take-down’ orders from MeitY
In Digital
ICICI Prudential Mutual Fund launches 'Suno Sabki Karo Multi' campaign