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Search Results for 'The landing page'
TDSAT's decision on landing page placement creates a clear divide in the industry
BARC resumes outlier exclusion but is it fool-proof?
BMI Impact: BARC India starts filtering out outliers from landing page again
How landing page is making advertisers wary of premiumness of English news audience
In-depth: Viewership from landing page – how does it impact advertisers?
Commentary: Why doesn’t BARC want to filter out the landing page outliers?
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
In-depth: Landing page not illegal – the way ahead
Landing page not illegal as TDSAT sets aside TRAI’s direction
India TV hits back at Republic Bharat, says it is making a mockery of TRAI’s order on landing page
L'Oréal’s offline-to-online ad campaign enables women to get customised hair colour suggestions
In a first, BARC flags landing page beginning with English news genre
TRAI repeals direction on landing page after floating consultation paper
After TDSAT intervention, TRAI issues consultation paper on landing page issue
In-depth: Niche broadcasters puzzle BARC with fine cuts
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
The curious case of MIB order on landing channel
Facebook’s attempt to avoid unintentional clicks on ads
In Digital
When GECs land on the wrong page
Media Kinnect bags Indiabulls Housing Finance’s digital mandate
In Digital
Phive Rivers salutes 'mancraft' with its luxury ladies handbags
In Digital
OgilvyOne helps Mentos captivate cricket-crazy India
In Digital
Explained: The landing page on TV
Measuring landing page impact – a self-destruction tool for the industry and BARC India