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Search Results for 'The landing page'
How can eCommerce brands protect themselves this Black Friday?
Twitter launches new performance advertising solutions offering better ROI
In Digital
BARC asks IBDF if it wants to knock out entire session of landing pages only for "News genre"
ED probe in TRP scam leaves many unanswered questions
Zee Media exits BARC; claims landing page as a bone of contention
Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?
Khabar Matlab Aaj Tak: Noida towers demolition delivers 6X viewership on Aaj Tak
In-depth: Does the new TV news pecking order reflect in ad rates?
Curious Case: Arnab Goswami decries landing pages at TRAI forum despite unabashedly riding on it
LG India runs a programmatic mobile ad campaign for its ‘InstaView Door-in-Door’ refrigerator
In Digital
ISA not in favour of discontinuing TV news viewership data, may issue a fresh advisory
Explained: The landing page on TV
Voice ads boost purchase intent scores by 27%: IAMAI & PWC report
In Digital
Saridon partners with Mediacom & mCanvas to promote Saridon Advance through gamified mobile ad
Measuring landing page impact – a self-destruction tool for the industry and BARC India
Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?
Digital-only content consumers estimated to reach 30 million in 2024 from 12 million in 2021: EY FICCI M&E report 2022
In Digital
Has BARC India minimised the impact of landing pages on viewership?
NBDA to review changes introduced by BARC after 3 months
NDTV opts out from BARC data again, will the move backfire?
TRAI to put an end to landing page resulting in dual LCN
Many NBDA members opt-out from 13-week historic data to be released by BARC India
Is it Arnab Goswami vs I&B Minister Anurag Thakur over the suspension of news TRPs?
The landing page conundrum; how to treat the outlier data?
Publicis Groupe releases 2022 Wishes film