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IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Star Bharat’s real growth trajectory will be visible in the next six months, says Kevin Vaz
Indian M&E sector to grow 17% to reach Rs 1.89 trillion in 2022: EY FICCI M&E report 2022
Television revenue expected to grow at a CAGR of 4-5% & reach Rs 826 billion by 2024: EY FICCI M&E 2022 report
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
TV ad volumes post double-digit growth in 2021 over previous 2 years: BARC Think report
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report
Digital transformation will be behind 9% growth in global adspend in 2022: Zenith Forecasts
Regional GECs continuously driving growth with unique content line-up, say experts
Times Internet unveils second edition of web series on marketing and digital ‘ET Catalyse 2.0’
In Digital
Global adspend will exceed pre-pandemic peak by 6% this year, says Zenith
Broadcasting restrictions restrain efforts of a struggling condom industry to bounce back
GroupM keeps India’s adex growth prediction above 20% in its global mid-year media forecast
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
2020 adspends will decline “only” by 5.8%, says GroupM
Media agencies may drop news channels resorting to unethical practices
Star India likely to rake in 15-20% more television ad revenue from IPL 2020
Consumer electronics to drive India's festive season adex, focus on TV and digital
Madarth announces five new client wins during the lockdown
Rural and small towns to drive the FMCG sector over the next nine months, says Janani Kandaswamy of ITC
How advertisers’ outlook will change for print and radio mediums due to pandemic
Indian advertising economy to decline by more than 20% this year: GroupM Global Mid-Year Media Forecast report
Television advertising picks up in Week 15 but who is advertising?