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Jio Entertainment Services appoints MX Player’s Viraj Jit Singh as Chief Revenue Officer
“Optimisation and internal reorganisation”, says CEO Karan Bedi on layoffs at MX Player
In OTT
TakaTak by Moj launches third food series, #MainPakaunga, with Chef Ranveer Brar
In Digital
Mars Wrigley launches new Boomer campaign featuring Radhika Madan
MX Takatak onboards actor Riteish Deshmukh as celebrity influencer on its platform
In Digital
ShareChat & MX Media announce a merger of Moj and MX TakaTak
In Digital
Nickelodeon’s Kids’ Choice Awards to decide who entertained children the most in 2021
MX Takatak announces new property #BawarchiBrar in collaboration with Chef Ranveer Brar
In Digital
Colors to launch new home-grown talent show 'Hunarbaaz – Desh Ki Shaan’
In-depth: How brands can make the most of the growing creators’ economy
Short video platform Lomotif enters India, launches Lomotif India channel
In Digital
MX TakaTak launches Diwali campaign #TodPhodDiwali
In Digital
India seeing a new impact property after a long hiatus, says Viacom18’s Nina Jaipuria on the launch of The Big Picture
Meesho launches campaign ahead of its flagship festive sale event ‘Maha Indian Shopping League’
Short-form video to grow to 600-650mn users in India by 2025
In Digital
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
As OTT race heats up, MX player eyes non-Hindi, non-metro markets for growth
In OTT
MX TakaTak celebrates its first anniversary with the launch of #MainBhiSuperstar talent hunt campaign
In Digital
MX Player becomes first OTT to deploy H.266, cuts down video streaming data consumption into half
In OTT
Virat Kohli joins MX TakaTak
In Digital
MX TakaTak is official short-form video partner for seven cricket teams
In Digital
MX Player brings on board Siddharth Mantri as Senior VP, Product
In Digital
Rise of empathetic corporates: Brands are embracing laid-off talent pool
In Digital
MX TakaTak collaborates with highly anticipated Bollywood and South movies as exclusive short video partner
In Digital