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Making noise creates awareness, it’ll be better if brands do something about it too, says GCPL’s Sudhir Sitapati
Sony Pictures Networks bags exclusive TV and digital rights for CWG Games, Birmingham 2022 for India
TV18 revenue grows 10% amidst a challenging macro environment
ICC will conduct e-auction of media rights only if the bidders quote an identical amount in the opening round
News18 to host thought leadership Summit ‘Rising Chhattisgarh’ on July 18
Amazon Prime Video to premiere a slate of 11 HBO Max original series and 10 HBO Max original features
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
Comedy Central to present Indian TV premiere of ‘Future Man’
FanCode partners DD Sports for exclusive TV broadcast of India tour of West Indies series
In Digital
Nodwin Gaming claims its televised BGMI Master Series tournament’s opening week garnered 12.3 million views
How Microsoft is planning to compete against Google and Facebook in the ad-tech space
In Digital
Muralikrishnan B becomes new President of Xiaomi India
Can short-form videos become a good monetisation source for traditional media houses?
In Digital
Eros Now partners with Fetch TV to expand presence in Australia
Delhi High Court orders Exchange4Media and Anurag Batra not to republish or circulate defamatory article
Netflix chooses Microsoft to power its ad-supported subscription offering
Pepsi Black’s ‘Max taste with zero sugar’ campaign features Jacqueline Fernandez
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
Indian ad industry to grow by 16% to reach $11.1 billion in 2022: Dentsu International report
Empowering wealth creators was the core proposition behind the new TVCs for the ‘Karein Shuru’ campaign: Vishal Kapoor of AMFI
Venice TV & Branded Content Festival 2022 extends deadline for entries to July 30
Wavemaker's Jigar Rambhia joins Sporjo
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
MX Player wins Best OTT Platform at the Dadasaheb Phalke Excellence Awards 2022
News channels see next bastion of growth in connected TV