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Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
Factual entertainment series ‘OMG! Yeh Mera India’ returns to TV screens with Season 7 on HistoryTV18
Omnicom Media Group India welcomes Shailja Saraswati Varghese on board as Head of Content
Ad rates for kids’ channels expected to return to 2019 levels this summer
iCubesWire bags the creative mandate for Ambience Group
Zee Biskope announces programming line-up for Holi
India to be the fastest-growing market for telecom advertising between 2020 and 2023, forecasts Zenith
PhonePe bags six sponsorships for IPL 2021 in its biggest-ever marketing push
Karan Johar and Twinkle Khanna engage in witty banter for Tata CLiQ’s summer campaign
Pepsi refreshes consumers with swag this summer with brand ambassador Salman Khan
Broadcasters fear 5G spectrum range expansion may disrupt satellite TV operations; seek frequency separation
PepsiCo India’s Nacho chip brand Doritos names Kartik Aaryan as its first brand ambassador in India
Center fresh launches Center fresh Mints ‘Clean Breath’
Zee Biskope to celebrate Khesari Lal Yadav’s birthday with world TV premiere of ‘Khoon Bhari Humaar Maang’
Zee Media announces senior-level changes in its news cluster
Dangal TV to re-launch ‘Crime Alert’ in new avatar of Dangal Original
Dabur launches ‘Vatika Select’ premium range of shampoos
Commentary: Why is TRAI silent on DD Free Dish monopoly, which is killing the news genre?
News channels feel trapped by artificially escalated unsustainable price for DD Free Dish slots
Rajya Sabha and Lok Sabha TV merged together as Sansad TV, Ravi Capoor appointed CEO
Levi’s to hike spending on TV and digital, focus more on female consumers
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
TV+OTT in a single device has a huge headroom to grow: Anurag Kumar of Tata Sky
Aaj Tak launches #AajTakSabseTez campaign with classic art deco styled films
Vi launches Pay Per View service model on Vi Movies and TV app, clubbed with deals from Hungama Digital