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Swapan Seth joins Rediffusion as Executive Director
Anil Kapoor of FCB Ulka bids adieu to the mortal world
The Advertising Club’s second digital debate of the ‘Vice & Versa’ series announced
Swapan Seth’s RASS to promote Lisa Ray’s new book Close to the Bone
After Hours: BCCL’s Partho Sengupta, artist, cartoonist & almirah painter
Guest Times: Hiring The Assassin
Retrospect 2016: The news that was
Equus launches ubercool fashion website Lulu and Sky
In Digital
I am done working for boors and unhappy sods: Swapan Seth, Chairman, Equus
Coca Cola India enters flavoured milk category with Vio
It’s the social media way for The Oberoi Gurgaon
In Digital
Matrix Cellular clears air for consumers
Swapan Seth: Act II
Time for new tango as Equus appoints Arjun Chandra as Senior VP
In conversation with Satbir Singh
Dipstick: Have ad films killed the golden era of print ad creativity?
JSW showcases ‘Will of Steel’ through the real ‘woman of steel’
Mint Lounge is no ‘weak end’ edition
In Print
Hazoorilal by Sandeep Narang launches print campaign
KBC changes campaign positioning, makes heads turn and the heart melt
Longhand 3.0 goes live, calls for entries
Long copy is dead, long live long copy!
Big Bazaar goes really ‘Big’, lines up one TVC per week for a year
You see, you share. They gain. Welcome to the world of Viral Marketing
In Special
Will Micromax be able to ‘juggle’ the brand game with Hugh Jackman?