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Brands unite to celebrate ISRO’s Chandrayaan-3 historic lunar landing through moment marketing
Samantha versus Arpita. Who will win the gender wars?
Netizens lash out at Starbucks over its new campaign encapsulating gender change issue
Tata Starbucks’ #ItStartsWithYourName campaign puts a renewed lens on relationships
70% consumers order from a Quick Service Restaurant more than twice a week: Zee5 Intelligence Monitor report
As Air Vistara dies, can Brand Vistara live?
Times Prime’s OOH campaign showcases its new offer launches and exclusively curated events
BBH India onboards Himanshu Saxena as COO and Managing Director
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
Starbucks to enter Metaverse with loyalty program ‘Odyssey’
In Digital
Congrats Devika, but don’t be so excited India!
Starbucks announces Indian-origin Laxman Narasimhan as new CEO
Eight legacy brands that have been changing the FMCG game pre-Independence
Tata Starbucks’s #ItStartsWithYourName campaign urges customers to experience the connection it offers
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
Xapads Media appoints Gagan Uppal as Country Head for MENA region
Tata Group launches ‘Tata Neu’ super app
Surbhi Allagh becomes Sociowash’s new Business Head – Mumbai
Kaapi Machines elevates Abhinav Mathur as CEO and Managing Director
MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
Sociowash retains the mandate for Oral-B India
In Digital
Beeing Social becomes first advertising agency in India to accept payments in cryptocurrency
Tata Consumer Products promotes Puneet Das as President - Packaged Beverages, India and South Asia
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
Ogilvy appoints Kedar Mehta as Head of Consulting for its experience business in India