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Is the relaunch of Campa going to start a price war in the cola segment?
In-depth: Are cola ads losing their fizz?
Insiders, out. Outsiders, in
Why packaging-led brand campaigns are not a cakewalk
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Stronger action against Layer’r Shot is required, says advertising industry
Shridhar Toshniwal, dentsu International India’s Finance Director, Creative line of business, quits
In-depth: Have ads lost their musical touch in the fast-paced digital world?
Ashish Bhasin ends stint at dentsu International
Industry raises a toast as Santosh Padhi ends his historic innings with Taproot dentsu
Why brands rely so much on emotional pitching to target customers
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Religion in advertising: A double-edged sword or smart move?
Soumitra Karnik quits Dentsu International as CCO
Dentsu Impact creates a film for My Choices Foundation about ‘lost’ childhood of many kids
Nudge from advertisers may force news channels into course correction, say industry experts
Dentsu Impact elevates Ajit Devraj and Anupama Ramaswamy to Managing Partners
Maruti Suzuki showcases 2020 Dzire in its 'Move Up' campaign
After Malvika Mehra exits, Soumitra Karnik given additional responsibility as Dentsu India CCO
Dentsu Impact and My Choices Foundation launch 'Mothers Without A Choice' campaign
Dentsu Impact wins digital creative mandate for Tata Global Beverages’ tea brands
Dentsu Impact bags creative, social media mandate for Antara Senior Living
In Digital
Dentsu Impact wins digital mandate for HT Media's radio biz
Dentsu Impact partners with Hindustan to encourage equality in a marriage in new campaign