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Is the relaunch of Campa going to start a price war in the cola segment?
Is the relaunch of Campa going to start a price war in the cola segment?
In Marketing
In-depth: Are cola ads losing their fizz?
In-depth: Are cola ads losing their fizz?
In In-depth
Insiders, out. Outsiders, in
Insiders, out. Outsiders, in
In Guest Times
Why packaging-led brand campaigns are not a cakewalk
Why packaging-led brand campaigns are not a cakewalk
In Advertising
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In In-depth
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
In In-depth
Stronger action against Layer’r Shot is required, says advertising industry
Stronger action against Layer’r Shot is required, says advertising industry
In Advertising
Shridhar Toshniwal, dentsu International India’s Finance Director, Creative line of business, quits
Shridhar Toshniwal, dentsu International India’s Finance Director, Creative line of business, quits
In Advertising
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In In-depth
Ashish Bhasin ends stint at dentsu International
Ashish Bhasin ends stint at dentsu International
In Advertising
Industry raises a toast as Santosh Padhi ends his historic innings with Taproot dentsu
Industry raises a toast as Santosh Padhi ends his historic innings with Taproot dentsu
In Advertising
Why brands rely so much on emotional pitching to target customers
Why brands rely so much on emotional pitching to target customers
In Marketing
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
In Advertising
Religion in advertising: A double-edged sword or smart move?
Religion in advertising: A double-edged sword or smart move?
In Advertising
Soumitra Karnik quits Dentsu International as CCO
Soumitra Karnik quits Dentsu International as CCO
In Advertising
Dentsu Impact creates a film for My Choices Foundation about ‘lost’ childhood of many kids
Dentsu Impact creates a film for My Choices Foundation about ‘lost’ childhood of many kids
In Ad Craft
Nudge from advertisers may force news channels into course correction, say industry experts
Nudge from advertisers may force news channels into course correction, say industry experts
In Television
Dentsu Impact elevates Ajit Devraj and Anupama Ramaswamy to Managing Partners
Dentsu Impact elevates Ajit Devraj and Anupama Ramaswamy to Managing Partners
In Advertising
Maruti Suzuki showcases 2020 Dzire in its 'Move Up' campaign
Maruti Suzuki showcases 2020 Dzire in its 'Move Up' campaign
In Ad Craft
After Malvika Mehra exits, Soumitra Karnik given additional responsibility as Dentsu India CCO
After Malvika Mehra exits, Soumitra Karnik given additional responsibility as Dentsu India CCO
In Advertising
Dentsu Impact and My Choices Foundation launch 'Mothers Without A Choice' campaign
Dentsu Impact and My Choices Foundation launch 'Mothers Without A Choice' campaign
In Ad Craft
Dentsu Impact wins digital creative mandate for Tata Global Beverages’ tea brands
Dentsu Impact wins digital creative mandate for Tata Global Beverages’ tea brands
In Advertising
Dentsu Impact bags creative, social media mandate for Antara Senior Living
Dentsu Impact bags creative, social media mandate for Antara Senior Living
In Digital
Dentsu Impact wins digital mandate for HT Media's radio biz
Dentsu Impact wins digital mandate for HT Media's radio biz
In Advertising
Dentsu Impact partners with Hindustan to encourage equality in a marriage in new campaign
Dentsu Impact partners with Hindustan to encourage equality in a marriage in new campaign
In Ad Craft