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69% Indian consumers ready to pay for more premium content on OTT if priced economically: MoMagic Survey
Fevicol celebrates 60 years of unbreakable bond, unveils mega campaign
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
Legrand India to drive growth through digital and experiential marketing
Focus on mid-market, agencies; Criteo to grow double digit in India, says Siddharth Dabhade
In Digital
Epic TV announces content partnership with SonyLiv
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
Republic TV pushes HD feed across OTT platforms during exit polls
Netflix, Amazon Prime and Hotstar under regulation threat as SC issues notice to centre
In Digital
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Network18 hires Maruti Indoria as Business Head for CricketNext
Sony Pictures Networks India acquires media rights for Olympic Games 2020
MX Player launches five new MX Original Series
In Digital
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
In Digital
Guest Times: Top 10 developments in Indian advertising in 2018
Sony Pictures Networks India is broadcast partner of T10 League for three years
SPN retains broadcast rights for UEFA Champions League, UEFA Super Cup and UEFA Europa League
185 case studies shortlisted for Emvies 2018
Advertisers take OTT’s claims with a pinch of salt
BBDO India appoints Atin Wahal as EVP, Client Servicing
RepublicWorld claims 65% growth in video consumption on Karnataka Elections 2018 counting day over Gujarat Elections
BCCI media rights: Will bidding for digital outsmart TV?
Sony Pictures Sports Network bags telecast rights for Pro Wrestling League Season 3
Airtel rolls out new version of the Airtel TV app
In Digital