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Search Results for 'Social commerce'
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Walmart to be the first to test Twitter’s Live Stream Shopping platform
In Digital
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
41% of respondents worldwide made purchases or intend to make purchases involving social platforms: Essence report
Big FM enters the social commerce space with 'Big Living'
In Radio
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
A beacon of hope in the horizon
We aim to create work that becomes the beacon for the next decade: Mukund Olety of VMLY&R
Tonic Worldwide’s GIPSI releases ‘The rise and rise of E-Commerce in India’ report
In Digital
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
86% Indian shoppers less prepared to put up with mediocre shopping experiences, says report
Travelxp forays into OTT space with Travelxp Watch
Trell to host bite-sized video content from Arré’s popular series on its platform
In Digital
Rising Star: Biswatma Nayak, Co-founder, Chingari
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
Kapil Batus launches ‘d’hybrid’, a new-age content-led discovery platform
In Digital
Meesho’s new TVC reaches out to social commerce entrepreneurs
Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
Social commerce to reinvent future, says Sunny Kataria of OLX
In Digital
GroupM reveals 10 trends that will influence the Indian advertising industry
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Trell hires Dina D’Souza as VP of Monetisation
In Digital
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup