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Snapchat reaches over 200 million monthly active users in India, says Snap Inc
In Digital
YouGov, Snap Inc joint study finds four out of five digital users in India consider Snapchat as their fun, happy place
In Digital
ProfitWheel launches flagship insights engine ‘Consumr.ai’
Can Twitter beat Instagram and YouTube to become a creator-first platform?
In Digital
Madison Media Ace and Snapchat come together to give a new look to Park Avenue Fragrances
In Digital
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
boAt and Digitas India host FloAtverse to tap into GenZ’s fandom for K-Pop in India
Viacom18’s YME cluster enters a strategic content partnership with Snapchat
In Digital
Spotify’s new campaign highlights the positive impact of music on the listener’s mood
Kids’ channel Gubbare launches two online games- ‘Race Ka Case’ & ‘Rocket Ka Attack’
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Kotex announces its relaunch in India with ‘I own the night, I am the Change’ campaign
Snap slashes forecast, to slow down on hirings
In Digital
Snapchat is the most preferred app among 13–33-year-olds for clicking photos: Prashant Halbe of SnapChat
In Digital
Goafest 2022 kicks off today marking the largest A&M industry gathering after three years
Goafest 2022 announces agenda and speaker line-up
Snap Inc announces new AR Tools & Camera features at its Annual Partner Summit
In Digital
Goafest 2022 has received record registrations, entries and sponsorships, says Anupriya Acharya of AAAI
95% of Indian Gen Z are interested in using augmented reality (AR) for shopping: Snapchat report
In Digital
Snapchat releases new AR lens for the launch of latest offering from Lay’s
VMLY&R India appoints Publicis’ Rajshekar Patil as Executive Creative Director
MX Player crosses one billion downloads on Google Play Store
In OTT
Httpool India appoints Simran Bedi as Partner Director for India operations
Inshorts raises $60mn from Vy Capital, existing investors
In Digital
ET Medialabs to handle Freadom’s digital mandate
In Digital