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India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Goafest 2022 has received record registrations, entries and sponsorships, says Anupriya Acharya of AAAI
95% of Indian Gen Z are interested in using augmented reality (AR) for shopping: Snapchat report
In Digital
Snapchat releases new AR lens for the launch of latest offering from Lay’s
Female-focused ‘returners’ programme for ad sector #CreativeComeback opens for entries
VMLY&R India appoints Publicis’ Rajshekar Patil as Executive Creative Director
MX Player crosses one billion downloads on Google Play Store
In OTT
Httpool India appoints Simran Bedi as Partner Director for India operations
Inshorts raises $60mn from Vy Capital, existing investors
In Digital
ET Medialabs to handle Freadom’s digital mandate
In Digital
ET Medialabs wins digital mandate for Box8 and Mojo Pizza
In Digital
Iconic brands need to evolve and reinvent, says Rachel Ferdinando of Frito-Lay
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
Httpool is Criteo’s official Ad Sales partner for India and Indonesia
Snap announces new features, updates and AR experiences at third Partner Summit
In Digital
Snap rolls out its new entertainment platform for user-generated content ‘Spotlight’ in India
In Digital
ASCI drafts guidelines for influencer marketing on digital media
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
Aatsi Desai Jasani is Httpool APAC Creative Agency Partner for Facebook
In Digital
Httpool elevates Archana Roche as Httpool APAC Facebook Measurement Lead
In Digital
Httpool eyes new markets with acquisitions and fresh investments, says Sunny Nagpal
Here’s how ‘Sima Roast’ Instagram AR filter is trending in India and abroad
In Digital
Snapchat inks strategic partnership with Dentsu Aegis Network for India
How ban on TikTok and other Chinese apps will impact advertising and marketing industry
In Digital
Covid-19’s impact on global ad spending and its fallout on Indian advertising industry