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Search Results for 'Shivaji Dasgupta'
How the Sameer Rizvi syndrome is challenging brands
The changing rules of customer loyalty
Is the corporate brand important in the brave new world?
Do clients really care about the agency mergers?
If you still love Kingfisher beer, then surely you will fly Jet Airways
Why brands must delink influences from influencers
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Why Barbenheimer is a wake-up call for all brands
Why do brands hide during disasters?
What local trains and fish markets can teach Performance Marketing?
Samantha versus Arpita. Who will win the gender wars?
Why Air-conditioned marketing is dangerous for business
Why is Apple Store insisting on a no-go area for competing brands?
The brave new world of Purification Marketing
As Air Vistara dies, can Brand Vistara live?
The Eveready-Rediffusion chemistry that powered Give Me Red
How Generative AI will be a boon for the ‘original’ creative economy
Where Ikea gets it right and how Akasa Air gets it wrong
Congrats Devika, but don’t be so excited India!
Why Indians secretly hate Campa Cola and Ambassador
'No time to die, Shane Warne!'
Brands of war: When Russia invades Ukraine
What if the IPL talent auctions inspired the Advertising talent auctions?
Lata Mangeshkar and the art of timeless brands
Will Air India be the next Corus for the Tata Group?