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Search Results for 'Shivaji Dasgupta'
Is the corporate brand important in the brave new world?
Is the corporate brand important in the brave new world?
In Guest Times
Do clients really care about the agency mergers?
Do clients really care about the agency mergers?
In Guest Times
If you still love Kingfisher beer, then surely you will fly Jet Airways
If you still love Kingfisher beer, then surely you will fly Jet Airways
In Guest Times
Why brands must delink influences from influencers
Why brands must delink influences from influencers
In Guest Times
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
In Guest Times
Why Barbenheimer is a wake-up call for all brands
Why Barbenheimer is a wake-up call for all brands
In Guest Times
Why do brands hide during disasters?
Why do brands hide during disasters?
In Guest Times
What local trains and fish markets can teach Performance Marketing?
What local trains and fish markets can teach Performance Marketing?
In Guest Times
Samantha versus Arpita. Who will win the gender wars?
Samantha versus Arpita. Who will win the gender wars?
In Guest Times
Why Air-conditioned marketing is dangerous for business
Why Air-conditioned marketing is dangerous for business
In Guest Times
Why is Apple Store insisting on a no-go area for competing brands?
Why is Apple Store insisting on a no-go area for competing brands?
In Guest Times
The brave new world of Purification Marketing
The brave new world of Purification Marketing
In Guest Times
As Air Vistara dies, can Brand Vistara live?
As Air Vistara dies, can Brand Vistara live?
In Guest Times
The Eveready-Rediffusion chemistry that powered Give Me Red
The Eveready-Rediffusion chemistry that powered Give Me Red
In Guest Times
How Generative AI will be a boon for the ‘original’ creative economy
How Generative AI will be a boon for the ‘original’ creative economy
In Guest Times
Where Ikea gets it right and how Akasa Air gets it wrong
Where Ikea gets it right and how Akasa Air gets it wrong
In Guest Times
Congrats Devika, but don’t be so excited India!
Congrats Devika, but don’t be so excited India!
In Guest Times
Why Indians secretly hate Campa Cola and Ambassador
Why Indians secretly hate Campa Cola and Ambassador
In Guest Times
'No time to die, Shane Warne!'
'No time to die, Shane Warne!'
In Guest Times
Brands of war: When Russia invades Ukraine
Brands of war: When Russia invades Ukraine
In Guest Times
What if the IPL talent auctions inspired the Advertising talent auctions?
What if the IPL talent auctions inspired the Advertising talent auctions?
In Guest Times
Lata Mangeshkar and the art of timeless brands
Lata Mangeshkar and the art of timeless brands
In Guest Times
Will Air India be the next Corus for the Tata Group?
Will Air India be the next Corus for the Tata Group?
In Guest Times
Why Clagency is the future of the agency
Why Clagency is the future of the agency
In Guest Times
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
In Guest Times