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Industry leaders press for IRS; say ABC not an alternative currency for print
In Print
Colors announces 13th edition of ‘Khatron Ke Khiladi’
GroupM’s Mindshare India drives away with Maruti Suzuki’s media mandate
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Retention vs Acquisition: What is top priority for marketers
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
IPL 2023: Knockout round between Star Sports and JioCinema begins
GroupM’s Mindshare bags Maruti Suzuki’s media mandate
Can F1 TV capture India's loyal F1 fan base despite higher costs?
Will OTT platforms weather the IPL storm with new shows or surrender?
Has the metaverse bubble burst among brands?
In Digital
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
Maruti Suzuki’s adex to grow by 15-20% in FY24; 70% to go to TV and digital
Zee gives a sneak peek into line-up of performers for ‘Maruti Suzuki Arena presents Zee Cine Awards 2023’
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
Maruti Suzuki Driving School’s “Seekhoge Best, Toh Sab Impressed” campaignfeatures Tigmanshu Dhulia
TV9 Network to host ‘TV9 Network Road to Safety Summit’
Maruti Suzuki True Value launches #SirfTrueValuePe brand campaign
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
ESPNcricinfo announces the launch of metaverse-based digital platform ‘Cricinfoverse’
In Digital
Rising Star Awards 2022: Omnicom Media Group’s Zoya Kazi is Rising Star of the Year
Sunil Kataria re-elected as ISA Chairman
Shashi Sinha and Shailesh Gupta to continue as Chairman and Vice-Chairman of MRUCI
In Print