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Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification
In Digital
With advanced media exchange ‘ION’, TorcAI is providing OTT media under one roof
PhonePe plans biggest-ever marketing splash this year
In Digital
Zen Digital’s ‘Broadcoasters’ plan pan-India expansion, to launch next vessel in Goa
In Digital
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
Brands up their spends in 2021 and accelerate Digital Transformation with stronger investments in martech
Doceree forays into enterprise-level network solution with Doceree Engage
Zenith India appoints Ramsai Panchapakesan as National Buying Head
We will be very strong on TV and all screens, including OTT, says Vivek Srivatsa of Tata Motors
Ad agency Ubi MACs kickstarts with five clients on board
GroupM reveals 10 trends that will influence the Indian advertising industry
KPMG in India and Infomo to develop digital advertising solutions for enterprises and large publishers
In Digital
Building the digital marketing pillar for the industry
What is stopping brands from investing in audio
Kantar and Google launch Independent Brand Lift Measurement of YouTube Ads
In Digital
GroupM’s Xaxis launches programmatic creative services solutions, Xaxis Creative Studios, in India
Kinnect bags digital media mandate for Too Yumm!
In Digital
Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
Expect stricter guidelines for digital space over next few weeks, says Manisha Kapoor of ASCI
How smart production is driving change in India
To The New hires Irfan Khan as Business Head for Digital Marketing
In Digital
ads2OTT names Rajneesh Chaturvedi as Co-Founder
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
Print, outdoor to gain from realty sector this year but digital will take lion's share, says Snehil Gautam of Housing.com
India's top brands renew hope in print medium, resume advertising
In Print