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#Arm Worldwide strengthens senior leadership
Radio industry pins hopes on festive period for revival
In Radio
Determination and honesty towards work is key to making it big, says Abhishek Goyal of OrComm
Future Generali unveils a music video-led campaign featuring Anil Kapoor and rapper Slow Cheeta on Return-On-Health benefits
SonyLiv onboards 50+ brands for India’s tour of England
In OTT
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
PivotRoots launches MarTech lab and consulting division ‘PivotConsult’
In Digital
A million cheers: How PV Sindhu’s bronze medal in Tokyo Olympics delivered a victory for Visa
Zirca launches a suite of smarter unified solutions Zirca iQ
Brands bank big on Indian-language digital content, look beyond English-speaking audience
In Digital
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
News Flash: Zenith wins media mandate for Mamaearth
Sorted 2.0 aims to reach out to a broader audience of small businesses and startups
86% Indian shoppers less prepared to put up with mediocre shopping experiences, says report
Lyxel&Flamingo wins digital marketing and social media mandate for Boddess
In Digital
How wrong marketing strategy turns into a horrible consumer experience
Rediffusion SmartMedia appoints Vivek Bahl as Senior Vice-President
Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business
Why startups fail to extract long-term ROI from marketing campaigns
Digital world breathes easy as Google defers third-party cookie phase-out
In Digital
Zee Biskope’s ‘Talent Camera Action’ promises winners a ticket to Bhojiwood in season 2
The power of segmenting push notifications
Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
In Digital
ICC announces broadcast and digital distribution plans for inaugural World Test Championship Final