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'ROI'
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
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Advertisers welcome the ratings for news television, more money to flow into the genre
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Havas Group appoints Edelman’s Sumeer Mathur as National Planning Head & Managing Partner, Havas Worldwide (Creative) India
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BFSI’s adex contribution to remain consistent at 3-5% in 2022: Vishal Subharwal of HDFC Life
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Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
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Art of sustaining “big-ticket” content IPs in the “long-run”
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One-fourth of Valvoline Cummins’ ad spends to be on digital in 2022
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Former Dentsu International’s India CEO Anand Bhadkamkar joins Practus
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Chimp&z Inc announces global expansion in New York and Toronto
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Isobar’s Guru Mishra joins RepIndia as Vice President, Media
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Why Rana Barua and Sameer Tobaccowala are bullish about Shobiz
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Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
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upGrad consolidates its three Indian subsidiaries
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In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
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Sony Pictures Networks acquires broadcast rights for Lanka Premier League
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mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
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