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Sachin Tendulkar emerges as No.1 sports celebrity in Hansa Research’s Brand Endorser report 2022
Zenith India appoints Trishul Bhumkar as Managing Partner
Truecaller launches new ad tools for advertisers to engage with its active user base
Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?
Occtagon Media Networks to expand its services in retail design and marketing
TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
In-depth: Are traditional advertisers getting wary of spending on cricket?
Ventes Avenues launches AdTech platforms - Attrimob and Apptomizer
Pre-buzz campaigns might be the new normal, but do they deliver?
Brands to splurge on Connected TV advertising this festive season
ZEE to rake in Rs 130.7 billion in revenue at Rs 436 million per match from ICC TV rights
How brands can leverage programmatic for CTV and DOOH
In Digital
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
Eighth edition of IAMAI’s India Affiliate Summit 2022 draws to an end
In Digital
TCS beats HDFC Bank to become India’s Most Valuable Brand: Kantar BrandZ report
Havas Media Group India appoints Balachandran V as Executive VP – Buying North
India’s brand strength has grown by 10% and ranks third globally for ‘Future growth potential’: IAA Nations as Brands report
Former Ecosys OOH founding partners launch omnichannel location-based advertising agency ‘Osmo’
MX Player launches ‘MX Advantage’ – a self-serve ad platform for large, medium and small advertisers
In OTT
After two dull years, news broadcasters hopeful of a bumper festive season in 2022
Allu Arjun and Samantha Ruth Prabhu top ranked southern celebrities: Hansa Research’s Brand Endorser report
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Cookie-less future: What other alternatives do advertisers have
In Digital
Zee Brand Works to offer brands and marketers an enhanced and direct access to the right audience
D2C brands expect 2X growth during festive period