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: Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
In Ad Craft

: Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
In OTT

: Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
In Television

: Mona Jain joins Zee Media as Chief Revenue Officer as Joy Chakraborthy moves on
In Television

: OLX Autos’ ‘OLXtraaa’ campaign film ft. Sharman Joshi highlights the platform’s benefits
In Ad Craft

: The Great Khali builds the hype for Disney+ Hotstar for its release of “Black Panther: Wakanda Forever”
In OTT

: IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In In-depth

: Netflix’s The Elephant Whisperers bags nomination at 95th Oscars
In OTT

: Business Today launches ‘Markets Today’ page on its website
In Digital

: Koo app celebrates India's 74th Republic Day with #TogetherWeKoo campaign
In Digital

: Biryani By Kilo ropes in PV Sindhu as its brand ambassador
In Marketing

: I&B Ministry seeks comments from industry and public on draft AVGC-XR policy
In Digital

: Consumer sentiment for jobs, personal finances, saving improves in January 2023: Refinitiv-Ipsos India PCSI
In Marketing

: CTV in India – A scale not proportionate to the hype
In Digital

: Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe
In Marketing

: In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital

: Moneycontrol unveils its special line-up ‘Budget 23 - The New Normal Budget’
In Digital

: Prasar Bharati invites applications for allotment of vacant DD Freedish’s MPEG-4 slots
In Television

: Netflix founder Reed Hastings steps down as CEO; to continue as Executive Chairman
In OTT

: TRAI directs DPOs to comply with provisions of Tariff Amendment Order
In Television

: Sleepwell aims to redefine wedding gifting through its latest campaign
In Ad Craft

: Colors Tamil to present world television premiere of ‘Jiivi 2’ movie
In Television

: Revolutionise your search: Discover how AI is changing the game
In Guest Times

: Warner Bros Discovery to present its new original ‘Hunt for The Indian Mujahideen’ on discovery+
In OTT

: ITC to acquire D2C brand Yoga Bar
In Marketing

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