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Flipkart sees tier 3+ markets as the new frontier for e-commerce
In Digital
Tanishq to spend big on print and digital to promote wedding jewellery brand Rivaah
TV created buzz, desire for our products: Vijay Kaul of Yamaha on the rise in demand in Diwali
Schbang hires 150 employees during lockdown, fires none, gives increment to all on back of business wins
PD Vaghela replaces RS Sharma as TRAI Chairman
As India unlocks, creative agencies slowly move on the long road to normalcy
Omnicom Media Group bags SAP’s global media duties
Duroflex launches LiveIn mattress-in-a-box targeting millennials
As English movie genre regains ground, players reach out to audience to highlight resurgence
Porsche India signs L&K Saatchi & Saatchi to manage its communications mandate
Star Utsav, Colors Rishtey, Zee Anmol, Zee Anmol Cinema and Sony Pal back on DD Freedish
No unicorn growth strategy anymore; digital businesses must move to a camel's strategy for sustenance, says Akash Banerji of Voot
TV advertising up 16% in the last two weeks
Covid-19 effect: Swiggy announces 1,100 job cuts
In Digital
The curious case of nosediving TV ad revenue even as the show goes on
Being Indian: How Swadeshi brands are set to rise in the post-COVID world
Expecting English cluster viewership to bounce back to pre-NTO levels after lockdown, says Vivek Srivastava of Times Network
In Digital
BARC India launches PrimaVU individual data
Advertising disappearing from TV, except “News” and “English entertainment” in Covid-19 crisis
IPL 2020 suspended till indefinite period
Hindi GECs grow by 26% in HSM Urban markets in Week 14 over pre-covid period
CNN-News18 brings filmy stories in new show ‘Lunchbox’
News television growth slows down in Week 13
Ads on news television grow in Week 13, overall TV advertising dips
Doordarshan becomes most-watched channel across India in Week 13