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Omnicom Media Group expands sport and entertainment practice ‘Fuse’ in Asia-Pacific
Spikes Asia 2021 takes on board India’s Kaveri Khullar, Rajdeepak Dasgupta and Piyush Pandey as Jury Presidents
Lay’s unveils a fun and quirky #Lay’sKhol campaign
How brands reached out to help Delhi’s viral #BabaKaDhaba and earn marketing brownie points
Cannes Lions reveals programme for second Lions Live from 19-23 October
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
Kurkure and Lay’s announce a special initiative with Airtel, kick off festive season campaign
On Purpose hires Dipankar Mukherji as its first Executive Creative Director
In Digital
PepsiCo India unveils a new look for Tropicana, shows authenticity of youth in campaign
Lay’s showcases original artwork by artists and Bollywood stars under #Heartwork initiative
Kurkure expresses gratitude to families for supporting each other
Zee returns with fresh content today; includes brand partners in comeback campaign
Budweiser beer incident throws up the conundrum of fake versus comical news
In Digital
Diageo India appoints PepsiCo’s Deepika Warrier as CMO
How advertisers’ outlook will change for print and radio mediums due to pandemic
Pepsi, NRAI, Swiggy come together to support restaurant workers
Lastmile Solutions brings PackImpressions, a virtual packaging and printing expo
In Print
It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Lay’s
Effie Index 2020: Ogilvy India second most effective agency globally, The Womb among top three agencies in the world
Jayant Kapre joins Avon as Managing Director for India
BharatPe hires Nishant Jain as Chief Business Officer
In Digital
Final jury line-up for BuzzInContent Awards 2020 announced
Consumers appreciate brands sharing topical content, says PepsiCo’s Tarun Bhagat
PepsiCo launches new reformulated Slice, says it’s India’s thickest mango drink in new spot
Pepsi encourages youth to be their true self and respect individual choices without any bias